Remote Brand & Marketing Manager | Content Strategy | Copywriting (W-2 Contract) Resume

Candidate Pitch:

Senior Marketing & Content Strategist with 16+ years of experience in brand storytelling, product marketing, and creative content for SaaS, health, and education brands. Open to remote W-2 contract roles in content strategy, internal communications, or brand management. Marketing & Content Specialist Lead (W2 Project Hire) Maxar Technologies (Vantor Holdings) July – Remote Oct. 2025 • Refreshed and aligned 200+ content assets — including 70+ data sheets, 30+ pitch decks, and 40+ core marke,ng web pages — during the rebrand to Vantor Holdings, under a 60-day deadline. • Translated complex satellite, AI, and aerospace subject maler into clear, accessible messaging for non-technical audiences. • Maintained strict voice, tone, and legal compliance through deep editorial oversight and a custom-built content tracker. • Partnered with designers, product teams, and GTM leads to ensure cohesive storytelling across all sales and marketing collateral. Marketing Director (Hired to Launch) Remote Managed Chaos Innovations Feb. 2025 – July 2025 • Wrote and edited all core content for company website, launching full site within 1 week of hire and semng editorial direc,on. • Developed and led omnichannel content calendar, increasing LinkedIn followers by 30% in 2 months. • Built email welcome flows and newsletters that doubled the contact list and improved open rates within 2 campaign cycles. • Directed creation and editing of sales collateral, case studies, and lead-nurture assets to maintain voice consistency. • Collaborated with executives to refine internal messaging, update profiles, and roll out brand voice and tone guidelines. • Appeared as a company representative on a live video podcast with 45,000+ subscribers and supported early-stage business materials and grant proposals. Copywriter, Copy Editor, and Content Strategist Tasha Shayne LLC 2008 – Remote Present Ongoing freelance work supporting B2B and B2C brands across SaaS, finance, wellness, and education — with a focus on content strategy, voice development, and conversion-focused copy. • Created branded campaigns and content across websites, landing pages, email flows, blogs, and social platforms — reaching 100,000+ monthly visitors and increasing engagement by 25%. • Built voice and tone guides, messaging frameworks, and editorial playbooks aligning marketing, product, and leadership content. • Crafted positioning materials, bios, and ghostwrilen thought-leadership content for C-suite clients through agency partnerships. • Refined RFPs and stakeholder communica,ons to ensure brand alignment, clarity, and compliance. • Delivered strategic content for clients including Gaia, Organic India, Potatoes USA, Bluerock Capital, and agency partners like Marketing Intent and Stratford Berkshire. Senior Copywriter and Content Editor Spinnaker Support 2020 Remote 2025 – • Developed and edited 1,000+ content assets across email campaigns, newsletters, digital ads, landing pages, web copy, blogs, case studies, white papers, executive bios, product descriptions, and stakeholder communications. • Wrote high-performing ad copy for digital campaigns for Linkedin, Facebook, Google Display Network, and OOH (including billboards), driving campaign performance and boosting ROI. • Created integrated content packages for international conferences — including booth messaging, email flows, landing pages, and post-event follow-ups. • Ghostwrote thought leadership and executive content with SMEs and leadership, aligning voice and messaging. • Co-developed brand guide with the CMO to standardize voice, tone, and messaging across all marketing channels. • Wrote and edited IT and enterprise software articles to improve clarity, readability, and accessibility for both technical and non- technical audiences. • Applied SEO best practices across blog and web content, increasing organic traffic by 30% through keyword integration, metadata optimization, and content structure enhancements. Principal Writer and Content Strategist OVAL 2023 Remote – 2024 • Led content and brand strategy for a healthcare platform and biometric testing system, enhancing clarity, trust, and digital presence across all user touchpoints. • Wrote foundational website copy and product messaging aligned with UX, compliance standards, and conversion goals. • Edited scientific articles and technical content into plain-language materials to improve comprehension and user engagement. • Conducted research on metabolic health, obesity, and workforce trends to inform positioning, voice, and user education. • Co-created a brand guide to ensure consistent tone, messaging, and content quality across teams and channels. • Contributed to a 20% increase in web engagement by improving content strategy and clarifying value proposition. Lead Marketing Writer Remote Sling TV International 2019 – 2024 • Produced regionally targeted content for 5 international brands, adapting messaging across East Asian, European, Brazilian, Arabic, and Desi audiences while ensuring brand consistency. • Developed and optimized lifecycle emails, campaign assets, and lifestyle communications to drive retention and engagement across diverse user segments. • Partnered with creative, localization, and analytics teams to ensure messaging accuracy, cultural resonance, and performance. • Collaborated on A/B testing and creative performance reviews, improving open and click-through rates across global campaigns. • Wrote and edited 100+ content assets, including blogs, press releases, website copy, cancel flows, email campaigns, newsletters, product descriptions, landing pages, video scripts, account update letters, and internal presentations. Senior Copywriter and Editor CSU–Global Campus 2017 Denver, CO – 2020 • Managed a team of writers and improved content quality by 30% through metrics-based editing, brand alignment, and consistent editorial feedback. • Co-created the university’s brand guide and implemented advanced editing techniques to ensure 100% voice and tone consistency across departments. • Led monthly editorial planning and cross-functional alignment, using analytics to optimize blog and internal communications. • Wrote and refined executive communications and thought leadership content for the university president, shaping a cohesive ins,tu,onal voice. • Edited and updated the academic catalog using Adobe FrameMaker, improving clarity and structure across 36 degree and certificate program descriptions, resulting in a 45% boost in clarity and content quality. Knowledge Management Specialist Denver, CO Janus Henderson Investors 2016 – 2017 • Contributed to RFPs using SharePoint, aligning materials with brand standards and regulatory expectations. • Edited internal communications for clarity and consistency, improving accessibility across departments. • Developed executive bios incorporating key performance metrics and strategic positioning for stakeholder-facing use. • Consolidated the UK and U.S. style guides into a unified editorial resource ahead of merger, streamlining cross-regional alignment and team efficiency. Client Executive and Copywriter Remote B12 2015 – 2016 • Managed end-to-end website produc,on for 30+ small business clients, overseeing a global team of 15+ designers and ensuring consistent brand alignment. • Acted as liaison between clients, design, engineering, and content teams to streamline and elevate content. • Wrote and edited UX copy, landing pages, and web content tailored to industry context, user needs, and client goals. • Conducted UX audits to improve site navigation, load speed, and content clarity, directly increasing user engagement. • Applied SEO strategies using Moz, integrating high-impact keywords to boost site visibility by 35%. BA in English, University of Colorado Boulder Poynter ACES Certificate in Editing Brand Identity and Strategy — IE Business School ACES: The Society for Editing Content Strategy, Brand Strategy, Product Marketing, Marketing Communications, Copywriting, Editing, Proofreading, Messaging Frameworks, Brand Voice Development, Tone and Style Guidelines, Campaign Concepting, Content Marketing, Storytelling, SEO Writing, Keyword Optimization, Google Analytics, Competitive Research, Content Planning, Editorial Strategy, Marketing Automation, Email Campaigns, Lifecycle Marketing, CRM Content, Funnel Optimization, Social Media Strategy, B2B Marketing, B2C Marketing, SaaS Marketing, Cloud Solutions, Technical Writing, Documentation Management, Knowledge Management, Internal Communications, Corporate Communications, Change Management Communications, Executive Communications, Press Releases, White Papers, Case Studies, Product Sheets, Sales Enablement, Pitch Decks, Creative Direction, Art Direction Collaboration, Marketing Collateral, Digital Advertising, Google Ads, LinkedIn Ads, Content Optimization, UX Writing, UI Copy, Website Copy, Landing Pages, Blog Writing, Newsletter Writing, Content Calendar Development, KPI Tracking, A/B Testing, Analytics Reporting, Creative Brief Development, Stakeholder Alignment, Cross-Functional Collaboration, Project Management, Workflow Optimization, Resource Planning, Client Communications, Vendor Management, Team Leadership, Brand Guidelines, Visual Identity Alignment, Content Governance, Style Guide Creation, Knowledge Base Development, SharePoint, FrameMaker, WordPress, Webflow, Notion, Canva, ClickUp, Asana, Trello, Redbooth, ZenDesk, SuperOkay, Constant Contact, MailChimp, HubSpot, Highspot, MediaValet, Google Workspace, Microsoft Office Suite, PowerPoint, Excel, Outlook, Moz, ChatGPT-4, AI Content Tools, Prompt Engineering, Natural Language Processing Familiarity, Machine Learning Awareness, Data-Driven Marketing, Analytics Interpretation, Research Synthesis, Plain-Language Editing, Healthcare Marketing, Education Marketing, Financial Services Marketing, Enterprise Technology Marketing, Aerospace Marketing, SaaS Product Launches, Market Positioning, Competitive Differentiation, Customer Segmentation, Audience Targeting, Persona Development, Go-to-Market Strategy, Value Proposition Development, Channel Strategy, Demand Generation, Lead Nurture, Customer Retention, Conversion Optimization, Brand Messaging Alignment, Story Frameworks, Creative Copy, Tagline Development, Thought Leadership Ghostwriting, Executive Bio Writing, Internal Newsletter Strategy, Knowledge Transfer Documentation, Process Documentation, Change Enablement, Training Materials, Slide Deck Development, Presentation Design Collaboration, Webinar Content, Event Marketing Support, Remote Collaboration, Agile Workflow, Jira Familiarity, Content QA, Version Control, Digital Asset Management, Accessibility Standards, Inclusive Writing, Compliance Editing, Brand Consistency Enforcement, Stakeholder Review Management, Editing for Clarity, Metadata Optimization, Campaign Reporting, Metrics Analysis, Strategy Execution, Content Refresh, Rebranding Support, Voice Consistency, Multi-Platform Adaptation, International Market Localization, Multilingual Content Coordination, Transcreation Oversight, Cultural Sensitivity in Marketing, Global Communications Experienced content and marketing strategist with a background spanning SaaS, healthcare, education, and enterprise B2B brands. Skilled in messaging, brand storytelling, content planning, and creative direction. Adept at leading remote projects, collaborating cross-functionally, and translating complex subject matter into engaging content. U.S. citizen authorized to work for any employer; open to remote W-2 contract roles. Portfolio available at http://tiny.cc/ShayneBrandPortfolio