Marketing Manager Resume

Candidate Pitch:

Forward-thinking, accomplished, and results-driven professional, with years of experience in marketing management across diverse industries. Effective at collaborating with internal and external stakeholders to develop customer-centric communication strategies across digital, print, and physical channels that enhance brand visibility and drive sales. Well-versed at managing multiple projects simultaneously, fostering relations, and ensuring timely delivery of high-quality marketing materials. OUTERBOX | Houston, TX Team Lead 04/2022–Present  Oversee a team of three in conceptualizing integrated digital marketing strategies that enhance sales opportunities for clients within the manufacturing and industrial fields  Work with numerous departments to successfully implement integrated strategies and launch new websites  Administer a monthly digital marketing budget of $189K for a portfolio of 47 clients  Actively participate in the Culture Committee to foster and boost the culture within the company Key Accomplishments:  Successfully secured $600K in sales for a client within 20 months  Demonstrated solid commitment and professionalism in performing responsibilities thus attaining three internal company awards over the course of two years UNITED STATES LAWSHIELD® | Houston, TX Marketing Lead / Marketing Project Manager 02/2021–04/2022  Analyzed and identified the experience sought by customers when interacting with LawShield to develop the appropriate plans and delegate individual pieces of deliverables to the staff at the Marketing Team  Assisted the chief executive officer (CEO) and Sales and Events departments in driving efforts to create more than 100 pieces of physical, digital, and print collateral to drive successful outcomes and deliver the best experiences possible to customers  Spearheaded numerous marketing initiatives across all levels of the customer value journey such as lead generation, direct sale campaigns, brand awareness, and member retention projects, all while adhering to tight deadlines  Gathered the essential requirements and closely monitored the progress of multiple simultaneous projects  Developed comprehensive and customer-centric marketing plans that clearly outlined goals and objectives, deliverables, and tasks for a team of 20 marketing professionals Key Accomplishments:  Took charge of the largest Black Friday campaign, managing more than 30 components and generating $100K in revenue Marketing Coordinator 06/2018–02/2021  Directed a team of six and partnered with five different departments in executing four major projects monthly  Oversaw the entire creative process for email campaigns, which included ideation, copywriting, graphic design, quality control, landing page development, and the distribution of over 30 direct sales emails each month  Designed detailed campaign plans for successful deployment, while maintaining the ability to quickly pivot and adopt strategies as needed to ensure optimal results Key Accomplishment:  Boosted revenue by acquiring an average of over 400 new memberships through 3 to 5 monthly email promotions LEGALEASE | Houston, TX Marketing Manager 11/2016–06/2018  Spearheaded the company branding efforts on LinkedIn, Instagram, and Glassdoor, along with blog content, with a focus on positioning the organization as the front-of-mind choice for legal insurance provider  Supervised the Marketing Team by providing insights and assigning tasks and new projects such as creating websites, brochures, and other types of content for over 500 clients to meet strict deadlines  Analyzed the return on investment (ROI) of client communications in regard to new leads, current clients, and trade show contacts  Managed the different facets of trade show administration such as shipping, travel arrangements, and speaking engagements for the Executive Sales Team  Recruited and hired a direct report to expertly perform all marketing responsibilities Key Accomplishment:  Supported new clients by creating tailored communication strategies that increased the new member enrollment from 10%-12$ to 23%-26%  Produced and updated individual marketing pieces for the communication strategy of over 200 client companies and brokers within two months Marketing Coordinator 04/2014–11/2016  Produced client communication materials in line with the company and Nationwide® Mutual Insurance brand standards  Coordinated a tradeshow schedule of 5 to 10 events annually, performing administrative tasks and speaking engagements  Generated and edited HTML and JSON as well as enrollment materials for high-profile technology clients such as Google, NVIDIA, and Marvell  Produced engaging content for the company’s blog while upholding the company’s LinkedIn, Google+, and Glassdoor profile  Functioned within the Sales Team as the main support, responsible for editing white papers, creating presentations, and managing their very robust tradeshow and event schedule Key Accomplishment:  Organized client meetings which included travel, shipping, and planning in support of the Masters Tournament Event for the company Bachelor of Arts in Asian Cultures and Languages, Double Majors in Japanese and Linguistics University of Texas at Austin | Austin, TX – Intermediate Ballroom Teaching Assistant – Member and Teacher, Swing Lessons on Saturday_Hey Business Foundations Course University of Texas at Austin – McCombs School of Business Google Analytics Certified, 01/2025 Google Skillshop Certificate in Teaching English to Speakers of Other Languages LinguaEdge (ITAA Accredited) Pay Per Click (PPC) | Search Engine Optimization (SEO) | Marketing and Sales Campaign Development Content Creation | Campaign Management | Market and Data Analysis | Event Coordination Email Marketing | Brand Positioning | Customer Engagement | Multi-Channel Marketing Lead Generation | Vendor and Partner Relations