Content Manager Resume

Candidate Pitch:

Seeking to bring creativity, strategic thinking, and audience-first storytelling to a content or marketing-focused role. Dynamic and results-driven content and marketing professional with a proven reputation leading high-impact campaigns, audience engagement strategies, and digital content distribution for marquee brands. Manager, Editorial Graphics Production | Oct 2018 - Present • Lead content strategy, cross-functional campaign execution, and overall audience growth for ESPN's top properties. • Increased audience engagement by leading cross-platform content distribution for flagship sports properties (NBA, NFL, NCAA), aligning strategy with consumer behavior across TV, digital, social, and app experiences. • Co-developed high-impact campaign strategies for tentpole events, including March Madness (29M+ signups) and ESPN Fantasy Football, boosting app rankings to #1 and contributing to a 30% year-over-year increase in active users. • Directed 10 integrated content campaigns annually by partnering with editorial, marketing, product, and distribution teams ensuring alignment with business goals and maximizing reach across all consumer touchpoints. • Spearheaded operational innovation and internal talent development programs, contributing to process optimization and scalable production workflow, resulting in faster turnaround times and improved content quality at scale. • Recognized with 2 national Sports Emmy Awards for Outstanding Daily Show (SportsCenter), highlighting creative excellence and measurable impact on viewership. Senior Editorial Graphics Producer | Oct 2010 – Oct 2018 • Oversaw visual storytelling and real-time content production for flagship studio shows and live sports events. • Produced 50+ graphic assets per broadcast for high-visibility shows like SportsCenter and live game coverage, directly contributing to increased viewer retention and multi-platform engagement. • Aligned visual content with marketing and audience growth goals, collaborating with research and digital teams to optimize storytelling based on audience behavior and platform performance data. • Negotiated vendor contracts and secured cost-effective partnerships, reducing graphics-related expenses by 60% while maintaining high production standards. • Led a team of 10+ designers, associate producers, and graphic operators fostering collaboration under fast-paced, deadline-driven conditions and delivering consistent quality across linear and digital platforms. Associate/Editorial Graphics Producer | Apr 2009 – Oct 2010 • Created live, data-informed graphics to support major sports broadcasts and digital fan engagement. • Produced live graphics packages for nationally televised events, enhancing the real-time storytelling of high-stakes broadcasts and contributing to improved viewer experience. • Supported early fan engagement strategies, helping pilot new storytelling formats that evolved into cross-platform content campaigns used across ESPN’s digital properties. • Collaborated with multiple departments, including editorial, production, and digital innovation teams, to deliver compelling, brand-aligned content under tight deadlines. Bachelor's Degree Boston University Major: Journalism Concentration: English Content Strategy & Marketing: Integrated Campaign Management, Cross-Platform Content Distribution, Audience Acquisition & Engagement, Brand & Storytelling Strategy, Tentpole Event Activations, Creative Direction & Messaging Alignment • Digital Media & Platforms: Streaming & OTT Strategy, App Engagement & Growth Strategy, Emerging Tech & Fan Experience Innovation • Leadership & Collaboration: Cross-Functional Team Leadership, Vendor & Partner Negotiation, Operational Workflow Optimization, Executive & Stakeholder Communication, Talent Development & Coaching Certifications and Tools: Microsoft Office & Google Workspace, AI Workplace Proficiency Certification (Superhuman AI), Artificial Intelligence and Machine Learning (Skillsoft), Responsible Use of AI (Skillsoft), Project & Asset Management Tools (Airtable, JIRA), Illustrator CC Essential Training, Premiere Pro CC Essential Training, Body Language for Leaders