Media/Marketing Resume

Candidate Pitch:

Associate Director, Video Insights | Ebiquity - New York, NY | 2024 • Conducted in-depth media audits (including cost & quality benchmarking) across linear TV platforms, delivering insights that optimized ad placements, leading to a 25mprovement in audience reach • Analyzed syndicated media and client cost data to deliver actionable insights for key clients • Shared client and process learnings across the team to develop and improve best practices • Compared media costs with client pool and industry standards to enhance investments • Advised senior client stakeholders on offline media strategies, maximizing their media investments and providing ongoing consultation • Reviewed the team's output for accuracy and key actionable items that deliver value to clients • Consulted with senior level stakeholders to align offline media strategies, enhancing ROI and brand impact • Ensured service delivery excellence by managing project scope, profitability, and client satisfaction • Used proprietary tools and methodology to guide media strategy with data-driven insights Director, Owned Media & Marketing | Charter Communications (Spectrum) - Stamford, CT | 09/2016 - 07/2023 • Directed six-member cross-channel team consisting of managers, planners, data analysts, and traffic personnel • Created multi-platform advanced TV targeted campaigns (linear, digital, addressable, VOD/AVOD/TVOD, streaming, split signal) that reduced churn and increased subscriber growth • Collaborated with cross-functional teams (Brand/Creative, Multicultural, Sports Sponsorships, Programming, Spectrum News, Enterprise, SMB) and external partners (Apple, Samsung, Disney, NBCUniversal, Warner Bros. Discovery) to deliver integrated marketing solutions tailored to key audience segments • Successfully launched Spectrum Mobile and Spectrum Originals advertising campaigns, achieving double-digit subscriber growth while elevating brand recognition and engagement • Developed advanced audience segmentation strategies, leveraging proprietary and third-party data, to create campaigns that maximized customer lifetime value (CLV) and minimized churn by 5• Managed $2B annual owned TV inventory, optimizing media allocations to support customer retention and growth goals across Charter’s footprint • Presented post-campaign analysis and actionable insights to C-level executives, refining media strategies to improve key KPIs and overall performance metrics • Built audience segmentation profiles for targeted addressable TV campaigns focusing on lifecycle, retention, and upsell opportunities Senior Manager, Cross Channel Media | Charter Communications (Spectrum) - Stamford, CT | 03/2016 - 09/2016 • Spearheaded marketing campaigns across the Spectrum TV app, targeting high-value audiences via VOD, addressable TV, live-streamed content, and premium programming • Created monthly media plans promoting Spectrum products, services, and strategic initiatives • Partnered with IT, Ad Sales, and Database Marketing teams to develop advanced analytics platforms, offering insights that enhanced campaign performance and subscriber retention • Managed a $4.1MM annual broadcast TV/split signal budget, ensuring media investments were strategically aligned with customer acquisition and branding direction • Led cross-functional teams in developing reporting solutions that improved operational efficiency by 20• Identified premium programming opportunities across sports events, award shows, season premieres and finales Manager, Cross Channel Media | Charter Communications (Spectrum) - Stamford, CT | 12/2013 - 03/2016 • Enhanced media campaign performance by 15hrough alignment of marketing creative with retention and growth-focused goals • Partnered with Ad Sales and Video Operations to manage political ad inventory, ensuring compliance with regulatory guidelines and maximizing revenue opportunities • Conducted KPI analysis to identify engagement opportunities, resulting in increased retention rates and optimized media allocations • Collaborated with Ad Sales to track audience behaviors, refining campaign delivery for improved sub retention • Provided actionable media attribution insights by assessing weekly call volume data in relation to campaign creatives Manager, Cross Channel Marketing | Time Warner Cable - New York, NY | 04/2008 - 12/2013 • Managed $30MM in monthly internal TV advertising to align media plans with business objectives, driving customer retention and subscriber growth across multiple business lines • Created and executed comprehensive cable TV marketing schedules, successfully achieving key campaign metrics, including impressions, GRPs, reach, and frequency • Partnered with marketing and creative teams to deliver consistent messaging across campaigns, enhancing brand loyalty and increasing customer lifetime value (CLV) • Streamlined media traffic workflows, reducing costs and improving delivery timelines • Teamed with Ad Sales to establish market-rate pricing for Corporate Marketing cable TV inventory, maximizing revenue opportunities Global Media Operations | National Basketball Association (NBA) - Secaucus, NJ | 09/2007 - 04/2008 • Managed in-game sports advertising for NBA owned TV inventory on TNT, ESPN, ABC, & NBA TV, ensuring premium placement and optimal utilization • Produced media reports (Nielsen ratings, inventory, revenue) for senior level executives, delivering insights on media effectiveness • Streamlined workflows in media traffic operations, achieving a 20mprovement in ad operational efficiency • Analyzed sports viewership data to optimize inventory allocations, aligning them with league sponsorship and partnership investment strategies • Created internal posting report system to track media performance, ad monetization, and audience reach, providing data-driven guidance for future NBA campaigns Additional Experience Cablevision (Optimum), Paramount Television Advertiser Services, Bates Worldwide, & J. Walter Thompson (JWT) Florida Atlantic University Bachelor of Arts - Mass Communication • Strategic Media Planning • Audience Segmentation & Research • Campaign Measurement & Analysis • Communication & Presentation • Team Building & Leadership • Multi-Platform Campaigns • Cross-Channel Marketing • Customer Acquisition and Retention • Inventory Management • Media Attribution • ROI Optimization • Cross-Functional Collaboration • Customer Journey Mapping • Project and Budget Management • FreeWheel, Strata, ShowSeeker, Innovar, Extreme Reach • Viewership Analytics, Nielsen, Comscore • MS Office Suite (Excel, PowerPoint, Word) • Advanced TV Dashboards, Tableau, Innovid MediaMath Academy Programmatic Media - Certification July 2023