Product Marketing Resume

Candidate Pitch:

EXPERIENCE NXT Management Consulting North Bethesda, MD Management Consultant Intern Jun 2024- Aug 2024 • Conducted market research using SQL and Minitab to analyze IT and cybersecurity budgets, identifying $452,500 in potential savings through optimized budget allocation, enabling increased investment in high-impact initiatives. • Identified 5 key IT development projects valued at $2 million in D.C. government agencies and applied Agile methodology along with data visualization tools. This contributed to a 15ncrease in market share for NXT. Educational Testing Service Princeton, NJ ETS Market Research Student Panel May 2024- Jun 2024 • Selected as one of 25 students for ETS's Global Market Research Panel, collaborating with international peers to enhance market research quality of ETS, providing product & marketing insights to shape product strategies for graduate students Keystone Bank Limited Lagos, Nigeria Customer Success Manager Feb 2020 - Jul 2023 • Managed 150 client relationships, enhancing satisfaction and retention by 20hrough tailored solutions and proactive engagement. Utilized T24 core banking system and SQL for data analysis, contributing to a 15evenue increase. • Enhanced customer risk mitigation by conducting in-depth risk assessments and employing algorithms to identify patterns and anomalies in customer behavior, resulting in a 20eduction in fraudulent activity and improved customer protection. • Utilized SQL to analyze & segment 500 customers based on key attributes, driving targeted cross-selling strategies for bank products; achieved 20ross-sales revenue increase, & strengthened customer loyalty through personalized engagements • Streamlined customer onboarding by implementing standardized forms, automating data entry, and centralizing document storage, resulting in over 600 new accounts and a 25eduction in onboarding time. • Identified and resolved data inconsistencies in customer records, improving data accuracy by 30which enhanced the bank's ability to deliver personalized services and increased customer satisfaction scores by 15 • Enhanced customer feedback process by reducing response times by 30nd increasing feedback collection by 15Improved service delivery led to a 10ncrease in customer satisfaction. Delta State Contributory Health Commission Delta State, Nigeria Customer Success Manager (In-Patient Services Oct 2018 – Jan 2020 • Enhanced patient data management through structured financial modeling system, improving data accuracy and access, contributing to 15ncrease in health insurance coverage in State by supporting market research and outreach strategies • Implemented and streamlined payment processes for 478 public and private hospitals under the Delta State Contributory Health Scheme while conducting comprehensive healthcare trend analysis to identify growth opportunities • Led team of ten in reviewing sensitive patient records, ensuring compliance with confidentiality regulations, and implemented data protection strategies that reduced the risk of breaches and improved record security to 96 Reliance Economic Advancement Ltd Delta State, Nigeria Product Marketing Associate Jul 2017 – Aug 2018 • Enhanced customer satisfaction by 20hrough targeted B2C marketing strategies, improved product positioning, and effective CRM tracking • Led cross-functional teams to create a unified narrative and developed strategic marketing recommendations for go-to-market and social media initiatives. EDUCATION Syracuse University, Martin J. Whitman School of Management Syracuse, NY Master of Business Administration – Business Analytics, Marketing May 2025 • Merit Based Scholarship Ajayi Crowther University, Oyo State Oyo, Nigeria Bachelor of Science -B.Sc., in Business Administration Jul 2018 • Vice Chancellor's Scholarship SKILLS • Tools: Microsoft Office, Microsoft Excel (VLOOKUP, Pivot table, Regression Analysis), PowerPoint, SQL, Data Analysis, Minitab, Google Analytics, [email protected] | https://www.linkedin.com/in/adebimpe-/