Marketing Manager Resume

Candidate Pitch:

Innovative and growth-driven senior professional, with broad-ranging experience in sales and marketing operations, as well as business development within Fortune 500 companies.  Marketing expert with proven history of success in surpassing margin and sales goals, expanding partner networks, generating cost savings, and boosting market penetration.  Proactive leader with expertise in developing programs and implementing marketing strategies that increased brand awareness, consumer engagement, and product positioning.  Concept-to-execution driver, skilled at assessing market trends and leading cross-team initiatives to drive continuous process improvement and revenue generation.  Hands-on manager, capable of supervising teams and building strong relationships with various professionals utilizing bilingual fluency in English and Spanish. PINCH A PENNY | RIVERVIEW, FL Retail Sales Associate: Apr 2024−Present  Provide oversight to a team of six in assigning specific store duties aligned with individual personalities and interests  Assist in training new hires on water testing SOPs, maintaining store presentation, and ensuring adequate stock levels  Develop and implement social media strategies to promote local store and drive online traffic ADT | TAMPA, FL Small Business Solutions Advisor: Nov 2023−Apr 2024  Oversaw client relationships within the territory, focusing on selling a variety of products to businesses and expanding recurring revenue and contribution and profitable installation earnings  Fostered strong relationships with potential customers, while generating leads to expand ADT's footprint  Partnered with the ADT's Installation Division to drive efficient project completion, prioritizing customer satisfaction and profitability  Maintained customer satisfaction by serving as the primary point of contact throughout the entire sales process, including pre-sale, during the transaction, and post-sale  Expertly utilized Salesforce to manage and update client databases Notable Accomplishments  Successfully attained minimum monthly and annual productivity and sales targets BLUE WAVE POOL CARE | BRADENTON, FL Pool Technician: Feb 2023−Nov 2023 MEDSCAPE/ALERT | NEW YORK, NY Account Manager: Apr 2021−Jan 2023  Demonstrated effectiveness in selling multi-channel platform of advertising products, encompassing digital engagement solutions, email, and custom direct mail  Established strong client relationships with agency and brand decision-makers to facilitate timely and successful project development toward positive impacts on future business outcomes  Spearheaded territory sales development and execution across diverse client portfolios, which included preparing presentations and customizing proposals  Planned and executed strategies aimed at guiding clients through informed decision-making processes using a consultative sales approach  Closely worked with development teams to communicate client needs and expectations  Engaged with both internal and external teams to monitor timelines, assets, progress, and client deliverables  Consistently met and surpassed campaign performance metrics and timelines in collaboration with various departments Senior Marketing Specialist: Sep 2018−Apr 2021  Provided support to four to seven professional sales representatives and clients across pharmaceutical, biotechnology, medical device, government, health systems, as well as pharmaceutical and interactive agencies  Supported all aspects of the sales cycle, encompassing the preparation of proposals and presentation materials  Handled a queue of requests to develop program strategies, campaign guarantees, and pricing  Developed an inter-departmental interface for generating and releasing physician promotion configurations  Served as a liaison between the field force and other professional network internal departments, such as the Inventory Team, Program Delivery, and Business Intelligence  Aided in the creation and coordination of internal sales training programs and sales communications, including training new hires  Guided and trained the sales force to optimize value proposition, new product market positioning, and marketing initiatives  Consistently analyzed and revamped all external-facing and sales-related materials  Developed presentations for the professional sales force regarding new product launch materials  Produced data reports and graphical mock-ups to assist in formulating solutions, proposals, and product launches Notable Accomplishments  Built and maintained a knowledge repository for the Marketing Solutions Team to ensure ongoing development and accessibility  Played a key role in the development of upfront configurations for major pharmaceutical brands, such as Takeda, Amgen, and Pfizer MIDTOWN COMICS INC. | NEW YORK, NY Digital Marketing Manager: May 2016−Sep 2018  Led the creation, implementation, and management of digital marketing campaigns aimed at increasing brand awareness and driving qualified traffic to E-commerce platform  Assumed responsibility for all digital marketing campaigns, while monitoring conversion rates and suggesting adjustments to promotional strategies to boost brand awareness and sales  Employed a variety of techniques including paid search, product listing ads (PLA), paid social media, and search engine optimization (SEO)  Partnered with stakeholders to maintain a cohesive narrative  Managed annual planning and budgetary control for all digital marketing tactics  Keenly assessed customer research, industry market conditions, and competitor data  Evaluated new technologies to consistently position the company at the forefront of the digital marketing landscape  Oversaw the execution of key performance indicators (KPIs) to support sales and optimize best practices for replication Notable Accomplishments  Yielded over $100K increase in revenue by the end of May 2018 through restructuring the sales approach  Achieved an 18% year-over-year growth in all social media audiences  Made use of third-party relationships to coordinate launch events for film and book releases, maximizing visibility for the Midtown brand to the public  Deployed new technology while developing and editing video content for social media, which resulted in attaining $200K in cost savings SAFILO | NEW YORK, NY E-commerce Manager: Nov 2014−Sep 2015  Created and implemented merchandising and marketing strategies for the website, encompassing product features, category ranking, site merchandising promotions schedule, email contact plan, branding, growth category identification, brand and product launch strategy, social media marketing, and new product integration  Devised an omni-channel strategy for all digital channels, including online, mobile, email, social media, and search engine marketing (SEM), aligned with company goals and vision  Maintained collaboration with brand managers and the Merchandising Team to define merchandise strategy, promotional calendars, brand marketing execution, and success metrics  Drove new initiatives for the E-commerce Team by working with user experience (UX) and IT departments to enhance site performance, merchandising options engagement, and conversion projects, including site redesigns, UX, A/B testing and analysis, SEO optimization, and third-party vendor research MCKINLEY MARKETING PARTNERS | FREELANCE Freelance Marketing Consultant/Marketing Communications Manager: Jun 2008−Nov 2014 Client: Ronin Film Studios Inc.  Prepared physical and digital distribution business plans for RFS titles, including defining marketing strategies for each title, product positioning, volume justifications, street date analyses, product configurations, and fixed advertising cost management  Conveyed and coordinated tactical details with cross-functional teams, such as writing media strategic briefs, developing TV spot rotations, drafting consumer creative briefs, and documenting all title-level updates in distributed reports  Facilitated retail account execution with the Trade Marketing Department, which involved producing selling guides and retailer creative assets; analyzing and approving trade materials; delivering metadata direction; and ensuring timely delivery of retail assets  Oversaw communication with international territories by sharing product strategies with other markets and gathering key strategic and tactical information to guarantee consistent consumer messaging on a global basis  Checked and authorized all creative materials for accuracy and brand integrity including promotional assets, PR clips, packaging, ad mat, one-sheets, TV inset art, online banner ads, and social media posts  Rendered hands-on support to executives on ad hoc analysis and budget needs  Directed all aspects of the company’s participation in film festivals and trade shows, such as coordinating talent appearances, premium items, event schedules, and other assigned tasks Notable Accomplishments  Succeeded in designing and implementing a marketing campaign for the film "Busted," resulting in its acceptance and nomination at the ACTION-ON-FILM film festival in Pasadena, California  Rolled out an innovative digital marketing program which led to securing funding and international distribution for “The Prodigal Son” feature film EARLIER CAREER RITZ-CARLTON HOTEL | WESTCHESTER, NY Head of Security: Jan 2012−Mar 2012 Overnight Security Officer: Dec 2008−Jan 2012 PFIZER ANIMAL HEALTH | MORRISTOWN, NJ Associate Marketing Communications Manager: Jan 2011−Jun 2011 AMERICAN RED CROSS | WHITE PLAINS, NY Marketing Manager: Jul 2007–Oct 2008 LIFETIME TELEVISION | NEW YORK, NY Distribution and Field Marketing Coordinator: Nov 2005–Apr 2007 THE ART OF SHAVING | STAMFORD, CT AND GARDEN STATE PLAZA, NJ Store Manager: Mar 2012−Oct 2014 Master of Business Administration (MBA), Marketing, Jun 2005 St. Thomas Aquinas College | Sparkill, NY Bachelor of Science in Marketing, Jun 1998 St. Thomas Aquinas College | Sparkill, NY Coursework in Marketing, Jun 2005 Activities and Societies: President, Latin American Student Organization Manhattanville College| Purchase, NY Target Audience Analysis | Product Go-to-Market Strategy Development | Project Oversight | Account Management Product Positioning and Messaging | Omni-Channel Marketing | Public Relations (PR) | Budget Administration CERTIFICATION HubSpot Digital Marketing Certificate, In Progress TECHNICAL ACUMEN Microsoft Office Suite (Word, Excel, and PowerPoint) | Salesforce | HubSpot | Adobe Creative Suite