MARKETING SPECIALIST | MARKETING COORDINATOR Resume

Candidate Pitch:

Forward-thinking, creative, and success-driven professional, seeking an engaging position to fully utilize knowledge and expertise in Integrated marketing campaigns and initiatives in driving growth within a rapidly evolving marketing landscape: complemented with proven skills in content creation, community management, and leveraging analytics to drive engagement and achieve marketing objectives. KINECTRICS (ELECTRIC ENGINEERING CONSULTANTS) ▪ TORONTO, ON, CANADA MARKETING INTERN Jan 2022–Sep 2022  Led the photography project for Kinectrics' new website, collaborating closely with internal stakeholders, external clients, and vendors to curate a comprehensive photo/video library.  Established and managed project timelines and deliverables, ensuring the project was completed within designated timeframes and budgetary constraints.  Managed photoshoots to ensure alignment with project objectives and desired outcomes.  Developed and crafted diverse social media content/posts, brochures, advertising tear sheets, assorted graphics, and QR codes, adhering to brand guidelines for consistency and coherence.  Directed the coordination of time-sensitive digital screen content, maintaining their on-time posting and delivery across the company’s North American network.  Worked closely with the director of event planning to orchestrate trade show setups, design signage, and manage the promotional inventory.  Collaborated with the Diversity, Equity, and Inclusion team to develop social media content/posts and collateral materials for special events. Notable Accomplishments:  Enhanced brand awareness and recognition by engaging in SEO activities and monitoring performance metrics across multiple campaigns.  Drove efforts in accomplishing photography project, which resulted in the establishment and completion of Kinectrics website. SHERIDAN COLLEGE ATHLETICS ▪ OAKVILLE, ON, CANADA MARKETING ASSISTANT Sep 2018–Dec 2018 MARKETING ASSISTANT Jan 2018–Apr 2018  Conducted competitive analysis of team and individual athlete performances, while maintaining a comprehensive database of the Athletic Department’s statistics.  Collaborated with the Marketing Team to define project scopes of work and generate communication summaries for marketing initiatives, including the launch of the new Sheridan College HMC C Wing athletics building. Notable Accomplishments:  Enhanced brand awareness of Sheridan School Athletics by boosting merchandise sales activities across all Sheridan campuses, resulting in a 10% increase in sales compared to the previous period.  Strengthened the visibility of athletic events across multiple campuses and social media platforms by pinpointing target markets and crafting effective communication strategies. Honours Bachelor of Business Administration, Aug 2023 Sheridan College - Hazel McCallion Campus ▪ Mississauga, ON, Canada Graduated with Honours | GPA: 3.72 Undergraduate Certificate in Creativity and Creative Problem Solving, Aug 2023 Sheridan College – Board Hazel McCallion Campus ▪ Mississauga, ON, Canada Graduated with Honours Advanced Diploma in Business Administration and Marketing, Apr 2019 Sheridan College - Hazel McCallion Campus ▪ Mississauga, ON, Canada Discord Community | Video Game Community Leader Volunteer | CIBC Children's Christmas Party (4 years) Boating Brand Positioning and Identification Audience Segmentation and Targeting Market Intelligence and Data Analytics Cross-Platform Campaign Integration Social Media Strategy and Management Content Creation and Optimization Marketing Campaign Coordination Event Planning and Execution Conflict Resolution Creative Microsoft Office Suite (Word, Excel, and PowerPoint) | Adobe Creative Suite (Photoshop) Social Media Platforms/Apps (LinkedIn | X) | HubSpot / WordPress | Wix Website Builder