Digital Marketing Manager, Social Media Manager, Brand Manager, Digital Marketin Resume

Candidate Pitch:

Highly creative and success-driven professional, offering extensive experience in driving brand awareness, engagement, and conversions through digital channels, and contributing to the overall success of marketing initiatives within the organization. Effective at leveraging a diverse array of digital marketing tools and platforms, encompassing WordPress social media advertising, email marketing, and SEO strategies. Equipped with the capability to assess data, recognize trends, and provide data-driven decisions that played a crucial role in optimizing marketing strategies. BOSTON WEB MARKETING, BOSTON, MA, USA Senior SEO Account Manager | Supervisor  Aug 2022–Present SEO Account Manager | Content Creator  Aug 2021–Aug 2022  Conceptualized content tailored for diverse platforms, spanning websites, blogs, social media channels, and newsletters.  Perform technical SEO audits to pinpoint and resolve issues concerning crawlability, indexability, and website speed.  Manage the creation and publication of WordPress website pages utilizing a range of page builders, such as Elementor.  Facilitate training sessions cover website page construction using WordPress page builders and designing an "Areas We Serve" webpage specifically with Elementor.  Achieved a 65% increase in organic website traffic in three months by implementing an SEO-driven content strategy.  Introduced and managed a successful paid social media advertising campaign to promote an event, resulting in over 100 attendees.  Made a content marketing strategy, thus leading to a 100% increase in Instagram social media engagement in six months. COLETTE PHILLIPS COMMUNICATIONS, BOSTON, MA, USA Digital Marketing Specialist | Content Creator | Event Coordinator  Jan 2021–Aug 2021 Public Relations Intern  Dec 2020–Mar 2021  Oversaw a team in the coordination and execution of events, such as The Taste of Ethnic Boston and Lunar New Year, with attendance exceeding 300 people.  Conceptualized content strategies aligned closely with business and/ or organization’ objectives and brand identity.  Produced visually captivating graphics, images, infographics, and videos in support of marketing efforts.  Drove content promotion through email marketing and social media advertising initiatives, and collaboration with local influencers.  Increased brand visibility and engagement by expertly curating content across social media platforms.  Boosted event attendance by 50% through effective social media promotion efforts.  Built a dedicated landing page for a specific event, driving traffic, raising awareness, and increasing overall attendance.  Played a pivotal role in crafting digital and printable booklets for various events, such as "50 Influential Men of Color" and "50 Influential Women of Color." COLU, TEL AVIV, ISRAEL (REMOTE: BOSTON, MA, USA) Digital Marketing and Content Creator Intern  May 2020–Aug 2020  Performed a comprehensive audience research to grasp demographics, interests, and areas of concern.  Designed compelling and top-notch written and visual content for the blog, website, and newsletters.  Utilized Figma to construct diverse app demos, showcasing stakeholders’ potential offerings.  Designed a database of 50-100 contacts to facilitate marketing and launch team efforts to forge partnerships for an online platform focused on local economic development.  Collaborated with three marketing interns to devise and execute a social media marketing strategy aimed at increasing the organization's online visibility.  Wrote content for the company blog, positioning the organization as a subject matter authority on governmental support for local businesses. THE JEWISH ADVOCATE, BOSTON, MA Market Researcher | Reporter | Copywriter  May 2019–Oct 2019  Extensively research on diverse topics and breaking news, interviewed sources, and obtained data to generate well-informed and accurate news articles.  Nurtured and cultivated connections with a network of sources, specialists, and community members.  Maintained Boston's local Jewish community informed about breaking news stories relevant to Judaism weekly articles.  Guaranteed the accuracy of stories as well as proper spelling and grammar by proofreading the newspaper before publication. OTHER EXPERIENCE LILAC VINTAGE, WORCESTER, MA Owner  Aug 2020–Present  Establish an online vintage clothing store to encourage sustainable shopping practices among younger demographics.  Develop and implement diverse marketing strategies increasing followers by over 100 and engagement. Master of Science in Professional Communications, May 2021 CLARK UNIVERSITY, WORCESTER, MA Bachelor of Arts in International Development and Social Change, May 2020 CLARK UNIVERSITY, WORCESTER, MA Website and On-Page Content Optimization | Keyword Research and Evaluation | People Management Digital Marketing Management | Search Engine Optimization Roadmapping | Website Performance Monitoring Research and Development Oversight | Workload Prioritization | Community Engagement and Satisfaction