Event Marketing Coordinator Resume

Candidate Pitch:

Forward-thinking and strategic sales and marketing professional, equipped with solid experience in product promotion, territory management, and business operations coordination. Adept at creating targeted advertising and marketing campaigns that increased social media presence, and spearheading successful, large-scale field marketing events that drove revenue. Known for exceptional interpersonal skills in negotiating with and acquiring new clients, retaining loyal customers, and effectively liaising between departments. Proficient at using Salesforce. GLOBAL DRYING EQUIPMENT, SANDY SPRINGS, GA Sales and Marketing Manager February 2020–Present  Expertly handle the marketing, promotion, and selling of GDE services and equipment across the Southeast regional market, which entail identifying marketing opportunities and devising strategies  Plan & coordinate marketing sponsorship and promotion events like golf tournaments or client appreciation dinners  Administer the company’s website and social media platforms to increase presence and online engagement  Execute weekly email campaigns and outbound calls with current and potential clients with the purpose of generating leads and growing sales  Partake in territory sales trips to meet with existing and prospective clients and conduct business-to-business transactions  Document and update clients’ contact information in the directories, as well as arrange client order delivery and pickup schedules  Provide detailed reports to clients regarding observed and recorded metrics in job sites  Guarantee customer satisfaction and strengthen client relationships by providing quality service  Create and manage AMB campaigns using Salesforce, Mailchimp, Marketo & NetSuite while monitoring and evaluating data for return on investment (ROI) metrics Notable Accomplishments • Increased web traffic by 40% in the first quarter by assuming full responsibility of creating a new website for Global Drying Equipment • Implemented client referral program that profited the company $50k worth in annual sales SECUREWORKS, SANDY SPRINGS, GA Field and Event Marketing Specialist April 2017–March 2020  Fostered communication between regional Sales teams and Marketing departments  Utilized Salesforce to track progress of leads and new contacts gathered from marketing events  Attended quarterly business reviews in each region and provided clients with accountancy, business, and management (ABM) updates  Collaborated with five regional sales managers to strategize and schedule more than 30 annual field marketing events within regional markets  Coordinated with the Sales Team to tailor the executive briefing centers (EBCs) agenda based on client needs, and provided weekly EBC return of investment reports to the executive leadership  Guided and assisted over 50 account managers across five regions on client-prospecting and lead-generation activities  Negotiated and secured sponsorships and discounts for 30 national events in partnership with vendors and hotel venues  Oversaw the logistic aspects of events including shipping, delivery, setup and breakdown of convention resources for event  Provided digital marketing team with video recorded material of guest speakers to be used as a website marketing strategy Notable Accomplishments • Supervised and planned over 100 EBCs that resulted in $5 million annual revenue from clients • Successfully planned and organized company booths in five global cyber security conferences, which garnered approximately 50 thousand attendees at each conference Additional Experience GBR FUNDING, WOODSTOCK, GA Underwriter & Account Manager September 2008–April 2017  Efficiently liaised and strengthened communication among multiple sales offices across the United States and Canada  Took full charge of addressing all customer service needs and client and prospect accounts-related issues  Completed client interviews, reviewed bank statements and financial records in order to approve or deny loan applications  Work with banks and credit card processors to set up payment plans and loan repayment options  Pinpointed strategic market opportunities through financial analysis as well as provided projections that helped client plan future business liquidity  Trained all company new hires within under writing department Notable Accomplishments • Responsible for aiding the company earning $12-15M gross revenue by managing portfolio of accounts • Successfully underwrite new accounts through research and completion of due diligence resulting in addition of 50-90 new accounts monthly AETNA US HEALTHCARE, FORT WAYNE, IN Middle Business Claims Manager August 2001–September 2008  Reviewed incoming medical claims and bills for insured clients  Audited all relevant documents such as insurance policy, medical bills, and x-rays to determine coverage availability  Interviewed policyholders and medical professionals pertaining to claim.  Assessed validity of claims and decide for approval or denial of medical claims  Processed claims by sending payment to doctors and medical professionals upon approval, sending denial letter upon denial Bachelor of Business Administration in Marketing Charleston Southern University, Charleston SC August 1997- June 2001 Market Research | Lead Generation | Project Management | Trade Show Coordination | Brand Awareness Growth Social Media Marketing | Customer Relationship Management | Vendor Relations | Business-to-Business Marketing