Marketing Manager Resume

Candidate Pitch:

A dynamic marketing and business development specialist with more than 12 years of experience in the manufacturing, FMCG, fast-foods, marketing and corporate communications industries. Has been privileged to serve and gain exposure within highly innovative and multi-cultural international organizations. Proven track record of developing and implementing sales and marketing strategies which enhanced revenue growth. Adept at leveraging new technologies and market trends needed to develop and manage new products. An effective business leader with exceptional abilities in building and leading strong teams. Marketing Manager Simbisa Brands (Zambia & Zimbabwe) July 2017 to Date Simbisa Brands is a pan African Quick Service Restaurant chain with more than 513 restaurants in 9 African countries namely, Zambia, Namibia, Kenya, Malawi, Ghana, Eswatini, DRC Kinshasa, DRC Lubumbashi and Mauritius. • Leading strategy formulation and implementation of promotional strategies such as advertising, sales promotions and public relations to drive top of mind awareness, brand preference, frequency of customer visits, increase in average spent per visit and general consumption for Simbisa Brands. • Leading in the formulation and development of Simbisa marketing mix, offering council to senior management team on all issues around pricing, promotion mix, product mix and store locations. • Designing and executing Market Research program and consumer immersions for various objectives such as picking new product opportunities, service opportunities and understanding customer trends, preferences, and insights. • Scanning and monitoring the business environment to understand current and future market trends and advising the business. • Leading and coordinating production of marketing elements from creative briefing, artwork creation, script writing and creation of media elements such as television commercials, radio adverts, print adverts, product placements and online media placements. • Coordinating placement and media booking of marketing elements such as Television commercials, radio, billboards, and print advertisements to appropriate media channels as per target audience. • Overseeing customer service issues such as customer feedback, inquiries and complaints. • Developing and implementing digital marketing strategies for various brands. • Overseeing content creation and deployment for social media and online marketing spaces. Assistant channel Marketing Manager Unilever Zimbabwe November 2015 to February 2017 Unilever is a multinational corporation which deals in fast moving consumer goods including Food, Household Cleaning and Personal Care. It manufactures and sells more than 400 brands in more than 190 Countries. • Coordinated the development of trade customer marketing strategies to maximize shelf uptake for Unilever products. • Analysed sales data to develop marketing plans and strategies for various trade partners to increase sales for Unilever products. • Worked with merchandisers, store owners and various trade partners to increase share of shelf for Unilever products and enforced in-store compliance on merchandising. • Managed total trade investment budget, developed channel specific marketing plans to drive increased visibility and turnover. • Planned and implemented in-store brand activations and trade promotions. • Coordinated, planned and implemented strategic partnerships with various channels such as modern and general trade which increased sales for Unilever products. • Created marketing communication collateral such as flyers, print advertisements, shelf talkers and managing its deployment. • Planned and coordinated Unilever trade events, exhibitions, and trade shows. • Planned and implemented internal marketing activities such as trade blitz and internal product launches. • Coordinated consumer immersions to understand consumer, insights and preferences. Sales & Marketing Manager Panel Trading February 2014 to November 2015 Penanel Trading is a Pan African supplier of various advertising, signage materials and road construction equipment. It supplies Correx, forex, Perspex, vinyls, large format printers and printing components. The company has branches in Botswana, Zambia, and Zimbabwe. • Directed the development and implementation of advertising strategies which significantly increased sales for Penanel’s products. • Scanned the business environment to identify market trends, sales opportunities and new product development needs. • Coordinated company communication and creation of communication materials such as flyers, print advertisements and billboards. • Led in all marketing decisions around product mix selection, pricing, promotions and product distribution. • Analysed and monitored customer sales data and performance against set targets and took corrective actions. • Advised procurement on ordering as per market needs. • Led and managed teams in different cities towards achieving sales objectives, and coordinated sales representatives on route calls. • Coordinated customer enquiries and feedback management, planned and attended sales pitch to various corporates. • Conducted periodic competitor and market analysis, developed and implemented Penanel’s social media strategy. • Master’s Degree in Strategic Marketing, University of Zimbabwe. • Bachelor of Business Studies Marketing, Degree University of Zimbabwe. • CIM Professional Digital Marketing Diploma Level 6. • CIM Chartered Post Graduate Diploma Level 7. • CIM Professional Diploma in Marketing Level 6. • Business Leadership. • Marketing for Revenue Growth. • Strategy Formulation & Implementation. • New Business Development. • Creativity & Innovation. • Managing Diverse Products/Services. • Strategic Brand Communications. • Product Development. • Stakeholder Management. • Business Leadership. • Attention to Important Detail. • Effective Business Communication. • Problem Solving Skills. • Research & Analytical Skills. • Microsoft Office Suite. • Mr. Warren Meares, Managing Director, Simbisa Brands Zimbabwe & Zambia, Phone: +263 772 252 084.Email: [email protected], • Mr. Hilary Muzondiwa, Country Managing Director, Unilever, Phone: +263 782 742 501, Email: [email protected]. • Mr. Fortune Chikamhi, Managing Director, Penanel Trading, Phone: +263772809423, Email: [email protected].