TikTok Shop & E-Commerce Lead Job

Overview

We are looking for someone to own and scale our TikTok Shop and broader e-commerce ecosystem. This includes Shopify, TikTok Shop, Amazon,  Faire, and other e-commerce wholesale platforms.
This is a senior, execution-focused role. We are not looking for someone to learn TikTok on the job. You must come in as a TikTok expert with a proven track record of driving revenue, and then extend that expertise across other channels.

Responsibilities

Own TikTok Shop end-to-end, including product listings, pricing, promotions, creator strategy, and storefront management
Drive revenue through TikTok Shop via both organic content and paid ads
Manage and scale creator and affiliate programs with a clear focus on sales, not just content output
Launch, manage, and optimize paid advertising across TikTok, Amazon, Walmart Marketplace, Google Adwords, and other relevant channels
Expand learnings from TikTok into Shopify, Amazon,  Faire, and wholesale platforms
Optimize product listings across all platforms for conversion and discoverability
Monitor and improve key metrics including conversion rate, AOV, CAC, and ROAS
Identify opportunities for bundling, merchandising, and pricing optimization
Manage inventory flow across channels to prevent stockouts and overages
Analyze performance data and provide clear, actionable recommendations

Requirements

Proven track record managing TikTok Shop with measurable revenue results
Deep expertise in TikTok, including content strategy, creator management, affiliate programs, and paid ads
Hands-on experience scaling TikTok Shop from early stage to meaningful revenue
Experience managing at least one additional platform such as Amazon or Walmart Marketplace
Strong performance marketing background with direct experience running paid ads
Data-driven with the ability to make fast decisions and iterate quickly
Comfortable operating in a fast-paced environment without established processes
Strong ownership mentality with accountability for results

What Success Looks Like

TikTok Shop becomes a meaningful and growing revenue channel
Consistent improvement in ROAS, CAC, and conversion rates
Reliable creator and affiliate engine that drives predictable sales
Expansion of successful TikTok strategies into other e-commerce channels
Clear reporting with insights that directly improve performance

Full-Service B2B Sales & Lead Generation Powered by People, Perfected by AI Affordable, End-to-End Lead Generation and Sales Development with No Added Headcount — Flexible Month-to-Month Terms