Social Media Marketing Specialist Job

Main Duties

- Develop and execute social media campaigns to increase awareness of Augvator’s AR construction guidance platform.
- Create, schedule, and manage engaging content across LinkedIn, Twitter, Instagram, and industry-specific platforms.
- Design and publish case studies, videos, and visual materials demonstrating the use of AR in construction.
- Monitor digital engagement, analyze performance metrics, and optimize campaigns to generate qualified leads.
- Conduct competitor and market research to inform digital strategy and identify opportunities for growth.
- Collaborate with sales and customer success teams to align campaigns with client acquisition and retention goals.
- Manage paid advertising campaigns (PPC, LinkedIn Ads, etc.) to expand visibility in Canadian and North American markets.
- Prepare monthly reports on key marketing KPIs such as impressions, engagement, click-through rates, and conversions.

Requirements

- Bachelor’s degree in Marketing, Communications, Business, or a related field.
2+ years of experience in digital marketing or social media management, preferably in technology or B2B industries.
- Proficiency with digital marketing tools such as Google Analytics, HubSpot, Meta Business Suite, or LinkedIn Campaign Manager.
- Strong copywriting and content creation skills with the ability to adapt messaging for technical audiences.
- Knowledge of SEO and paid campaign optimization strategies.
- Familiarity with SaaS or construction technology markets is an asset.
- Strong organizational skills and ability to manage multiple campaigns simultaneously.

Augvator is a pioneering Canadian technology company dedicated to revolutionizing the construction industry with advanced Augmented Reality (AR) solutions.