Senior Marketing Manager, GCD Launch Marketing Job

Zoetis, Inc. Leads the day-in-day-out Marketing decisions, including scope of parasites covered for claims, any new financial forecasting valuation needed from countries and alignment of the country forecasts, communication of global marketing and timing needs, and aligns with Parasiticides Medical Lead and Parasiticides Category Manager to develop communication plans and goto-market strategy for new claims for 25-35 new global and regional product claims for existing global parasiticides products. Consults with Portfolio Lead/Parasiticides Marketing Director for key strategic questions or issues. Leads the development and execution of global pre-launch plans for key new petcare products with creative agency: product positioning, product pricing, message development, and global marketing materials, including key visuals/creative, clinic sales aids and pet owner materials. Final decisions, based on the strong recommendation and strategic rationale provided by the Sr. Marketing Manager, are taken by the Portfolio Lead/Parasiticides Marketing Director. Leads the creation of global launch materials for new product launches (i.e. key visuals/creative, clinic sales aids, pet owner materials and brand book), with input from a team of global marketing colleagues from various countries. The final global materials developed by the Sr. Marketing Manager, in conjunction with the agency, are approved by the Portfolio Lead/Parasiticides Marketing Director and are transferred to local marketing teams (from various countries) for adaptation at the local level and launch execution. Leads monthly global parasiticides marketing calls with US, EU, Canada, Latin America and Asia Pacific calls to disseminate critical business and marketing updates, competitive reviews, and rollout new marketing initiatives. Assists Portfolio Lead/Parasiticides Marketing Director to consolidate and validate long-term (0-10 years) forecasting values and volumes for each key market/country, and to gain Sr. Leadership endorsement of final global financial and manufacturing forecasts for all currently marketed products and for 4-6 new products that will launch in the next 10 years. This role requires significant communication and autonomous coordination with lead and key markets. Salary: $171,500.00-$200,000.00. We offer a competitive and comprehensive benefits package, which includes healthcare, dental coverage, and retirement savings benefits along with paid holidays, vacation and disability insurance. Bachelor’s degree in Business Administration, Marketing, Finance, Communications, International Business, International Relations, Human and/or Animal Science, Veterinary Medicine, or related and 5 years of experience required. Travel up to 10% both international and domestic. Telecommuting may be permitted. When not telecommuting, must report to worksite. To apply, email your resume to [email protected] and reference job #8408644.