Senior Manager Job

Overview
We are seeking a dynamic and results-driven Channel Marketing Manager to join our team. In this role, you will be responsible for developing and managing our Asian channel strategy to drive revenue growth and enhance brand visibility across the region. The ideal candidate will have a strong background in channel management, high-end product sales, and conduct market data analysis using AI, with a keen understanding of how to leverage different channels effectively.

Duties
• Develop and implement channel strategies that align with overall business goals.
• Expand, manage and keep optimizing distribution networks for lobster export operations in China regions.
• Conduct market research to identify new opportunities and trends within the industry.
• Collaborate with Chinese distributors to understand product needs, ensuring that all offerings meet local market demands.
• Utilize SEO best practices to enhance online visibility and drive traffic to our platforms.
• Evaluate feedback from Chinese distributors to improve product offerings and service standards.
• Analyze consumer and distributors data using AI tools like PowerBI to support coordination with local lobster factories in determining production volumes, timeline, and quality requirements.
• Develop and implement marketing strategies to boost lobster sales in target regions.

• Proficiency in SEO techniques and tools for improving search engine rankings.
• Strong product management skills with the ability to oversee product life cycles.
• Excellent research capabilities to stay ahead of market trends and customer needs.
• Proven sales experience with a focus on driving revenue through effective channel management.
• Knowledge of email marketing best practices for customer engagement.
• Experienced in using data analytical tools to conduct big data analysis.
• Experience in e-commerce platforms and strategies for maximizing online sales.

Health/Dental Benefits, Paid Holidays, Vacations, and Sick Leave, Life and/or Disability Insurance, Company Cafeteria

Right Source Group Ltd., based in Halifax, Nova Scotia, was founded in 2011 and specializes in marine products like dried sea cucumber and fish maw. Since 2017, it has invested over $5 million in sea cucumber resources along Canada’s coasts. The company’s SEACOO brand has grown with a 30nnual sales rate. They control significant sea cucumber quotas, collaborate with local fishermen, and supply major retailers like Loblaw and Sobeys, selling globally across North America and China.