Sales and advertising vice-president - trade, broadcasting and other services Job
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Employer: Fruiticana
SpiderID: 13867005
Location: Port Coquitlam, British Columbia
Posted: 10/20/2024
Wage: $48.00 per hour
Priority Review Date: 1/18/2025
Job Code / NOC / SOC:
Category: Clerical/General Office
Job Description:
Location: 2807 Shaughnessy St Port Coquitlam, BC V3C 3H1
Salary: $48.00 per hour
Vacancy: 1
Start Date: As soon as possible
Employment Group: Indigenous people, Newcomers to Canada, Veterans, Visible minorities, Youth
Terms of employment: Permanent employment, Full time, 40 hours per Week
Employment Conditions: Day, Evening, Morning
Salary: $48.00 per hour
Vacancy: 1
Start Date: As soon as possible
Employment Group: Indigenous people, Newcomers to Canada, Veterans, Visible minorities, Youth
Terms of employment: Permanent employment, Full time, 40 hours per Week
Employment Conditions: Day, Evening, Morning
Job Requirements:
Languages
English
Education
College/CEGEP
Experience
3 years to less than 5 years
Tasks
- Develop and implement comprehensive sales and marketing plans to expand retail connections with regional grocery stores in the Lower Mainland Region of BC. This involves formulating innovative strategies to enhance brand visibility as a wholesaler and drive significant sales growth for Fruiticana’s range of imported fresh fruits and produce.
- Establish and manage strong, lasting relationships with independently owned grocery stores to increase the distribution network for Fruiticana’s products. This includes negotiating favorable contracts and agreements with retail partners to secure long-term business relationships that are beneficial to all parties involved.
- Conduct detailed market analysis and study consumer behavior to identify new opportunities for market expansion and increased market share. Utilize this data to adapt and refine sales and marketing tactics to meet current market demands effectively.
- Plan, execute, and oversee promotional campaigns and advertising efforts to boost brand visibility. Develop and approve engaging marketing materials, including advertisements, brochures, and online content, to support these promotional activities and ensure they reach the target audience.
- Provide strategic leadership and mentorship to the sales and marketing team. This includes setting clear objectives, monitoring performance, and ensuring that all efforts are aligned with the company’s overall goals. Offer continuous training and professional development opportunities to enhance team skills and competencies.
- Represent Fruiticana at key industry events, trade shows, and meetings to promote the company’s products and establish new business connections. Engage with industry professionals to explore and secure potential business opportunities and partnerships.
- Monitor and report on the effectiveness of sales and marketing initiatives, providing detailed analysis and making data-driven adjustments to promotion strategies as needed. Ensure that all sales and marketing activities align with the company’s overall business objectives and contribute to achieving strategic goals.
- Work collaboratively with logistics, finance, and other departments to ensure smooth operations and alignment of sales and marketing efforts with the company’s broader objectives. Coordinate with the logistics team to manage the supply chain and ensure efficient distribution of products to retail partners.
- Establish strategic objectives for the company and formulate or approve policies and programs to achieve these objectives. Authorize and organize the establishment of major departments and senior staff positions to support these goals.
- Allocate material, human, and financial resources effectively to implement marketing policies and programs. This includes establishing robust financial and administrative controls on the marketing efforts, formulating and approving impactful promotional campaigns, and overseeing comprehensive personnel planning.
- Select and appoint Regional Sales Managers. Provide them with the necessary authority and create optimal working conditions to ensure they can perform effectively and contribute to the company’s success.
- Coordinate the marketing and distribution activities of partner region locations to ensure cohesive and efficient operations across the company. Foster a collaborative environment that promotes synergy and alignment with the company’s strategic objectives.
Work conditions and physical capabilities
Attention to detail
Personal suitability
Flexibility, Organized, Team player
Who can apply to this job?
Only apply to this job if:
- You are a Canadian citizen, a permanent or a temporary resident of Canada.
- You have a valid Canadian work permit.
If you are not authorized to work in Canada, do not apply. The employer will not respond to your application.
How to apply?
By email:
[email protected]
How-to-apply instructions?
Here is what you must include in your application:
Cover letter
English
Education
College/CEGEP
Experience
3 years to less than 5 years
Tasks
- Develop and implement comprehensive sales and marketing plans to expand retail connections with regional grocery stores in the Lower Mainland Region of BC. This involves formulating innovative strategies to enhance brand visibility as a wholesaler and drive significant sales growth for Fruiticana’s range of imported fresh fruits and produce.
- Establish and manage strong, lasting relationships with independently owned grocery stores to increase the distribution network for Fruiticana’s products. This includes negotiating favorable contracts and agreements with retail partners to secure long-term business relationships that are beneficial to all parties involved.
- Conduct detailed market analysis and study consumer behavior to identify new opportunities for market expansion and increased market share. Utilize this data to adapt and refine sales and marketing tactics to meet current market demands effectively.
- Plan, execute, and oversee promotional campaigns and advertising efforts to boost brand visibility. Develop and approve engaging marketing materials, including advertisements, brochures, and online content, to support these promotional activities and ensure they reach the target audience.
- Provide strategic leadership and mentorship to the sales and marketing team. This includes setting clear objectives, monitoring performance, and ensuring that all efforts are aligned with the company’s overall goals. Offer continuous training and professional development opportunities to enhance team skills and competencies.
- Represent Fruiticana at key industry events, trade shows, and meetings to promote the company’s products and establish new business connections. Engage with industry professionals to explore and secure potential business opportunities and partnerships.
- Monitor and report on the effectiveness of sales and marketing initiatives, providing detailed analysis and making data-driven adjustments to promotion strategies as needed. Ensure that all sales and marketing activities align with the company’s overall business objectives and contribute to achieving strategic goals.
- Work collaboratively with logistics, finance, and other departments to ensure smooth operations and alignment of sales and marketing efforts with the company’s broader objectives. Coordinate with the logistics team to manage the supply chain and ensure efficient distribution of products to retail partners.
- Establish strategic objectives for the company and formulate or approve policies and programs to achieve these objectives. Authorize and organize the establishment of major departments and senior staff positions to support these goals.
- Allocate material, human, and financial resources effectively to implement marketing policies and programs. This includes establishing robust financial and administrative controls on the marketing efforts, formulating and approving impactful promotional campaigns, and overseeing comprehensive personnel planning.
- Select and appoint Regional Sales Managers. Provide them with the necessary authority and create optimal working conditions to ensure they can perform effectively and contribute to the company’s success.
- Coordinate the marketing and distribution activities of partner region locations to ensure cohesive and efficient operations across the company. Foster a collaborative environment that promotes synergy and alignment with the company’s strategic objectives.
Work conditions and physical capabilities
Attention to detail
Personal suitability
Flexibility, Organized, Team player
Who can apply to this job?
Only apply to this job if:
- You are a Canadian citizen, a permanent or a temporary resident of Canada.
- You have a valid Canadian work permit.
If you are not authorized to work in Canada, do not apply. The employer will not respond to your application.
How to apply?
By email:
[email protected]
How-to-apply instructions?
Here is what you must include in your application:
Cover letter
Job Criteria:
Start Date: As soon as possible
Position Type: Full-Time Permanent
Experience: 3
Education: Other
Travel: None
Vacation: 2 weeks / year
Contact Information:
| Contact Name: Fruiticana | Type: Employer |
| Company: Fruiticana |