PUBLIC RELATIONS SPECIALIST Job

• Draft and distribute materials designed to communicate PR initiatives, as well as generate earned media coverage through press releases, media alerts, pitches and product fact sheets.
• Create forward looking plans and handle various details around tentpole marketing programs, supporting partner management, internal stakeholders and external PR agencies.
• Utilize internal and external resources in the development of materials, own media relations and consult on social media & influencer strategies designed to generate positive brand/product publicity.
• Measure the effectiveness of communications campaigns by conducting in-depth analysis to gain insights around results, inform reporting of findings to brand teams, and implement learnings to future campaign strategies.
• Manage and grow ambassador program to advance brand building efforts and create and expand online/virtual community where fans can engage and exchange their experiences with company’s products and help increase sales and conversion.

Bachelor's degree in Public Relations, Journalism, Communications, Business or Related.