Public Affairs Specialist Job

Study the objectives, promotional policies, and needs of Sofia University to develop public relations strategies that will influence public opinion and promote ideas and services. Plan development and communication of informational programs to maintain favorable public perceptions of Sofia University’s accomplishments and agenda. Prepare and edit organizational publications for internal and external audiences. Respond to requests for information from the media and designate an appropriate spokesperson and information source. Establish and maintain cooperative relationships with representatives of community, student, employee, and public interest groups. Confer with stakeholders to produce and coordinate the production of advertisements and promotions. Confer with related departments to identify trends and key group interests and concerns and to provide advice. Arrange public appearances, lectures, contests, and exhibits for Sofia University to increase public awareness and to promote goodwill. Consult with advertising agencies and staff to arrange promotional campaigns in all types of media.

Master degree of Public Relations or Public Administration