Outbound Heavy Equipment Sales Person Job

Outside Sales Representative
NovaLift Equipment Inc.
Position Summary
NovaLift Equipment Inc. is seeking a motivated, results-driven Outside Sales Representative to develop new business and grow existing customer relationships throughout the assigned territory.
As a trusted advisor, you will provide customers with complete material handling solutions including new and used forklifts, rentals, planned maintenance programs, emergency service, parts, operator training, annual safety inspections, warehouse equipment, and floor cleaning equipment.
Success in this role requires a self-motivated individual who enjoys prospecting, building relationships, identifying opportunities, and delivering exceptional customer service. You will utilize NovaLift's CRM and sales management tools to manage your territory, track opportunities, and build long-term partnerships with customers.
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Key Responsibilities
Business Development
• Prospect new customers through cold calling, networking, referrals, email campaigns, and in-person visits.
• Develop relationships with warehouses, manufacturers, distribution centres, food processing facilities, logistics companies, construction companies, transportation companies, and other industrial businesses.
• Generate opportunities for equipment sales, rentals, service, maintenance agreements, operator training, and parts sales.
• Meet or exceed monthly and annual sales targets.
Territory Management
• Develop and execute a territory business plan.
• Maintain regular contact with customers while continuously identifying new business opportunities.
• Conduct scheduled customer visits and maintain detailed activity within CRM.
• Follow up on all quotations and proposals in a timely manner.
Material Handling Solutions
Become a trusted Material Handling Specialist by helping customers improve productivity, safety, and operating costs through:
• New Forklift Sales
• Used Forklift Sales
• Equipment Rentals
• Planned Maintenance Programs
• Annual Safety Inspections
• Emergency Repairs
• Parts Sales
• Forklift Operator Training
• Floor Scrubbers & Sweepers
• Warehouse Equipment Solutions
Customer Site Assessments
• Conduct equipment and facility assessments.
• Evaluate customer fleets and operating requirements.
• Recommend equipment based on capacity, application, environment, productivity, and total cost of ownership.
• Prepare professional quotations and cost analyses.
Relationship Management
• Build long-term relationships with decision makers.
• Resolve customer concerns quickly and professionally.
• Work closely with NovaLift technicians, service coordinators, and management to ensure outstanding customer service.
• Maintain customer satisfaction and account retention.
Cross Selling
Identify opportunities to expand existing customer relationships by promoting:
• Planned Maintenance Agreements
• Rentals
• Equipment Upgrades
• Fleet Replacements
• Lithium Battery Solutions
• Operator Training
• Annual Safety Inspections
• Parts Programs
Sales Administration
• Maintain accurate records within CRM.
• Track leads, opportunities, quotations, follow-ups, and customer activity.
• Prepare sales reports and forecasts.
• Manage sales pipeline to ensure consistent opportunity growth.
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Health & Safety
• Follow all NovaLift Equipment Inc. Health & Safety policies.
• Comply with the Occupational Health and Safety Act (OHSA).
• Wear required Personal Protective Equipment (PPE).
• Report hazards, incidents, injuries, unsafe conditions, and workplace violence immediately.
• Participate in all required Health & Safety and job-specific training.
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Qualifications
Required
• Minimum 3 years of successful B2B outside sales experience.
• Strong prospecting and cold-calling skills.
• Excellent communication and presentation abilities.
• Self-motivated with strong organizational skills.
• Valid driver's licence and reliable transportation.
• Ability to work independently with minimal supervision.
• Proficient with Microsoft Office and CRM software.
Preferred
• Experience in material handling equipment, industrial equipment, construction equipment, or heavy equipment sales.
• Experience selling service contracts or recurring revenue programs.
• Mechanical aptitude and ability to understand customer applications.
• Knowledge of forklift equipment and warehouse operations.
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What Success Looks Like
The successful candidate will consistently:
• Generate new customer accounts.
• Build long-term customer relationships.
• Achieve equipment, rental, service, and maintenance sales targets.
• Maintain a well-managed sales pipeline.
• Deliver exceptional customer service.
• Represent NovaLift Equipment Inc. professionally and ethically at all times.