Medical Platform Lead- Diagnostic Instruments- Hematology Job

Zoetis, Inc. Strategic Marketing Brand Support. Provide medical expertise in diagnostics to the brand team and other groups within Zoetis, focusing on hematology. Understand the brand objectives and proactively work with cross-functional teams on the strategic development and implementation of marketing plans, unmet needs, and product responses to competitors. Create and maintain medical & technical product support materials, such as FAQs, medical guides, and medical education/training references. Develop content for external and internal Zoetis Learning Sites and conferences based on market demands, working with the Director of Medical Education. Assess data and clinical evidence to recommend and justify budget allocations and marketing strategies Proactively and continuously provide medical input to respective marketing teams, including marketing and technical directors and product managers, as to technical/medical and business gaps and needs for aligned brands. Participate in the evaluation of new opportunities with cross functional teams; Assess opportunities based on scientific feasibility, technical validation and published literature. Hematology Portfolio Development. Work with AI/Hematology Platform Lead and Product Management to establish medical requirements and lab quality benchmarks for instrument evaluation and validation studies. Participate in medical study efforts, including protocol development, study design & execution, statistical evaluation, and transform study results for internal and external support of the product, including peer-reviewed publications where applicable. Identify technical/medical and business gaps and needs for assigned products. Establish liaison relationships with crucial animal health organizations and KOLs critical to the product/diagnostic area supported and promote and enhance the image of Zoetis. External Customers and Field Force Support. Lead scientific opinion leader meeting and participate in key customer activities and brand strategy plan meetings (e.g., lead on advisory board meetings, KOL development and engagement, customer education/training meetings on aligned products). Responsible for medical training for hematology products with field force leadership and L&D teams globally. As the scientific subject matter expert, assist in medical escalations from customers, technical support, and corporate and specialty teams. Internal Colleague Engagement: Partnerships and Training/Education. Present technical seminars to colleagues within Zoetis. Advise and assist Learning and Development with both strategic focus and scientific content of training programs and materials to ensure consistency and clarity of key marketing messages and the medical appropriateness of product usage. Identify needs for new and enhanced technical presentations and assume a leadership role in their development. Support and conduct internal sales and medical training in partnership with learning & development teams and the markets to support hematology in the U.S. and internationally. Participate in cross-functional product teams (CFPT) for portfolio brands. Collaborative Partnerships with Key Opinion Leaders (KOL). Work across Zoetis to collaboratively support projects that will build KOL alliances and provide additional opportunities for KOL development. Identify, develop, and engage top KOLs and develop a plan on how to continually engage these KOLs in studies, advisory boards, or speaking opportunities dependent on marketing priorities and budget. Lead efforts in organizing and executing meetings with scientific leaders/KOLs . Scientific Research, Identify technical/medical and business gaps and needs for assigned products. Establish liaison relationships with key animal health organizations critical to the product/diagnostic area supported and to promote and enhance the image of Zoetis. Salary: $140,000.00-$201,000.00. We offer a competitive and comprehensive benefit package, which includes healthcare, dental coverage, and retirement savings benefits along with paid holidays, vacation and disability insurance. Doctor of Veterinary Medicine and 6 months of experience, including 6 months of veterinary industry and commercial experience required. Telecommuting permitted. Travel up to 25%, mostly domestic. To apply, email your resume to [email protected] and reference job #8411306.