Marketing Specialist Job

Responsibilities:
- Develop and implement marketing campaigns to promote BioCity’s personalized bioplastic products and educate consumers on the benefits of sustainability.
- Manage social media channels and create engaging content aligned with both pre-launch and post-launch strategies for the web application.
- Conduct market research on customer behavior, eco-conscious purchasing patterns, and competitor trends to guide targeted outreach.
- Prepare marketing analytics reports, evaluate campaign performance, and optimize messaging across digital and traditional media.
- Support outreach partnerships with local schools, community groups, and sustainability-focused audiences to enhance brand visibility.

Requirements:
- Post-secondary education in marketing, communications, or a related field.
- Strong skills in content creation, social media management, and digital marketing.
- Ability to clearly communicate sustainability concepts and the benefits of product customization.
- Familiarity with analytics tools to interpret engagement metrics and market insights.
- Creativity, adaptability, and a strong interest in eco-friendly consumer products.