Marketing Specialist Job

- Plan and execute marketing initiatives to promote BuildApp’s digital platform and brand.
- Create and manage content for social media, the website, newsletters, and promotional materials.
- Conduct market research to understand customer needs, industry trends, and competitor activity.
- Support lead generation through targeted campaigns, email outreach, and digital advertising.
- Measure the performance of marketing activities and prepare reports with recommendations.
- Coordinate with the sales team to ensure consistent messaging and effective lead handoff.
- Assist with branding, product educational materials, and campaign planning.

- Post-secondary education in marketing, communications, or a related field.
- Experience with digital marketing, social media management, and content creation.
- Strong writing, communication, and analytical skills.
- Ability to manage multiple campaigns and meet deadlines.
- Knowledge of B2B marketing or construction-related industries is an asset.
- Familiarity with marketing tools, analytics platforms, and basic design software.

BuildApp is a comprehensive customizable construction project management solution for optimizing work for builders, remodelers, and contractors in Canada.