Marketing Specialist Job

Working Hours: 35 - 40 hours per week
Language of Work: English
Benefits: Dental & Extended Medical Insurance
Please contact via email: [email protected]

We are looking for talent who is familiar with video shooting and editing, digital marketing and social media marketing to join our team, bringing new dynamic to our marketing and advertising strategies.

Job Duties: 
1.Draft marketing content, video shooting scripts, or advertisement scripts based on program features and current strategic needs.
2.Determine the primary audience based on the specific service or program being promoted. Review the features, benefits, and unique selling points of the courses and programs.
3.Identify effective marketing channels (e.g., social media, online ads, traditional methods, fair, etc.) and platforms to reach the target audience.
4.Collaborate with sales department and instructor team to adjust and develop marketing plans and promotional campaigns.
5.Track and analyze campaigns performance, including sales data, conversion rates, and click-through rates. Provide reports to senior managers and make data-driven recommendations for improvement.
6.Prepare engaging text and visually appealing images and videos for marketing and public relations purpose.
7.Create social media ad campaign, develop effective social media posts, and establish a strong social media brand presence. Build and manage social media accounts.
8.Manage customer reviews and DMs on social media and the company website. Collaborate with sales personnel to optimize conversion rates.
9.Collect customer feedback and conduct attitude surveys to identify potential deficiencies that require improvement.
10.Organize workshops, celebratory events, meetings and seminars. Arrange venue and publicity materials, including brochures, reports, posters, and newsletters.
11.Collaborate with local businesses and partners to foster community engagement, allowing greater exposure to potential audience.

1.This position requires a minimum college-level diploma in marketing, commerce, communications, public relations, or other related field.
2.1-2 years of proven experience in marketing or a related field is highly preferred.
3.Strong understanding of marketing principles, strategies, and best practices.
4.Strong communication skills.
5.Some level of analytical skills with the ability to interpret data.
6.Proficiency in digital marketing tools and platforms.
7.Hands-on experience with marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Ads, etc.) would be an asset.
8.Ability to work collaboratively in a team and interface effectively with various departments.

Health/Dental Benefits

Based in West Vancouver, Topclass Education aims to help students reach their academic goals, providing the flexible and professional academic counseling, test prep, tutoring. We have a variety of programs and classes to fit you well. We are dedicated to helping students in G1-G12 discover their inner selves and empowering them to pursue their dreams.