Marketing Specialist Job

Work location: 210-2048 W 41st Ave Vancouver BC V6M 1Y8

Job Overview:
We are seeking an experienced and dynamic Marketing Specialist to join our team. In this role, you will play a key part in enhancing our brand visibility, coordinating strategic marketing initiatives, and driving growth in our advisory services. This position is ideal for a proactive, results-driven individual with a passion for the education services sector and a strong ability to execute marketing activities effectively.

Key Responsibilities:
- Assess and research the company’s educational and consulting services, identify marketing needs and enhance brand identity and recognition.
- Conduct marketing research among target audiences; analyze and identify market trends and client interests in relevant areas.
- Develop marketing strategies and create supporting content for both direct and digital campaigns, ensuring their successful implementation.
- Coordinate with all departments and implement communication and promotion strategies suitable for various social networks.
- Utilize the most relevant social media channels and develop effective advertising and marketing campaigns to grow the company's online following.
- Develop engaging and relevant topics or scenarios aligned with the company’s programs, and oversee the preparation of speeches, scripts, and visuals for social media postings.
- Prepare and distribute brochures and other relevant communication materials for coworkers and incoming inquiries.
- Initiate and maintain contact with media outlets and complementary brands or organizations.
- Reach out to guest speakers and coordinate special events, lectures, and promotional information sessions targeting students and parents.
- Represent the company at events or seminars, interact actively with audiences, and respond to queries.
- Collect and evaluate internal and external feedback on marketing performance and make pertinent adjustments as needed.
- Monitor and analyze the effectiveness of various marketing activities; provide regular data reports and assess return on investment (ROI) to guide future marketing decisions.
- Maintain strong partnerships with Canadian educational institutions to enhance the company’s brand recognition within the education sector.

- Bachelor’s degree in Marketing, Communications, Business, Management or a related field.
- Minimum of 2 years of experience in marketing, preferably within the education services sector.
- Strong understanding of digital marketing tools and platforms, including social media management, SEO, and email marketing.
- Excellent organizational and communication skills, with an eye for detail and creativity.
- Familiar with North American education systems.
- Proven experience in project management and the ability to handle multiple campaigns simultaneously.
- Proficiency in Microsoft Office Suite and familiarity with marketing tools like Google Analytics, CRM systems, etc.

If you’re passionate about education and have the skills to drive our marketing efforts forward, we’d love to hear from you.

To Apply:
Please send your resume and cover letter to [email protected]. Include “ Marketing Specialist Application” in the subject line.

Since 2009, Beeta International Education Group has been committed to providing professional academic advisory services to students across North America. With over 16 years of experience, we have successfully guided countless students in securing offers from their desired high schools and universities. We specialize in personalized academic planning, tailored to individual characteristics, and maintain strong partnerships with leading Canadian educational institutions, including private and public high schools, universities, boarding schools, occupational schools, and colleges offering language training programs.