Marketing Specialist Job

• Develop, implement, and manage multi-channel marketing strategies (traditional media, events, social media, and email marketing)
• Identify emerging market opportunities and propose targeted marketing plans to reach diverse audiences
• Craft, proofread, and refine marketing copy for a cohesive and compelling brand voice across channels
• Gather testimonials and produce engaging content that resonates with students and prospects
• Organize and coordinate promotional events, ensuring alignment with the college’s branding and outreach goals
• Liaise with vendors to ensure quality and timely execution of marketing deliverables
• Monitor marketing initiatives' effectiveness through data analysis, adjusting strategies for optimal performance
• Present campaign outcomes, ideas, and future strategies to internal teams and senior management
• Implement innovative tactics to boost the college's reputation, increase enrollment, and position Gateway College as a premier educational institution

• A Diploma or higher in marketing, business, communications, or a related field
• Minimum of 2 years of relevant marketing experience
• Strong oral and written communication skills, with the ability to present ideas persuasively
• Excellent organizational and project management skills to handle multiple initiatives simultaneously
• Experience in managing partnerships and external vendors effectively