Marketing Specialist Job

Job Title: Marketing Specialist (NOC 11202)
Company Name: North America Vocational Education Group
Work Location: 200-1112 West Pender St, Vancouver, BC, Canada, V6E 2S1
Terms of Employment: Full-time, Permanent
Wage: $28.85 per hour, 40 hours per week
Language of Work: English
Benefit: Health/Dental benefits, paid holidays, vacations, and sick leave.
Please contact via email: [email protected]

Company Info:
North America Vocational Education Group(NAVEG) is a professional training and education consultant group headquartered in Vancouver, BC, Canada. We are hiring an enthusiastic Marketing Specialist to join our team.

Job Duties:
1. Conduct market research to identify trends, competitor activities, and customer preferences.
2. Develop and implement comprehensive marketing plans and strategies to promote services, improve company image, and achieve business objectives.
3. Manage various channels, including social media platforms (WeChat, Douyin, TikTok, RED, Facebook, YouTube, Instagram, etc.).
4. Establish and maintain relationships with clients, media outlets, influencers, and other stakeholders to enhance brand visibility and reputation.
5. Collaborate with the creative team to develop marketing materials, including advertisements, brochures, and website content, ensuring alignment with branding strategies.
6. Monitor and analyze the performance of marketing campaigns, adjusting strategies as needed to optimize outcomes and achieve goals.
7. Coordinate with sales teams to ensure marketing efforts align with and support sales objectives, fostering synergy between marketing and sales activities.
8. Organize and execute various marketing activities, both online and offline, such as advertising, promotions, and exhibitions, to reach target audiences effectively.
9. Develop and execute digital marketing plans, including social media marketing, search engine optimization (SEO), and content marketing, to expand online presence and attract potential customers.
10. Monitor and analyze the effectiveness and ROI of marketing activities, making data-driven decisions to refine strategies and improve performance.
11. Prepare and present statements or reports for cross-team members or management, providing insights and recommendations based on marketing analytics.
12. Stay up-to-date with industry and market trends, continuously refining strategies to adapt to changing market dynamics and maintain competitive advantage.

Qualifications:
1. A university degree or college diploma in business marketing, public relations, communications, or other related field is required.
2. At least 1 year experience in the field of marketing; work experience in the education industry is an asset.
3. Excellent communication skills.
4. Solid computer skills and familiar with MS Office toolkit, such as Words, Excel and PPT.
5. Knowledge and familiarity with different social media platforms.