Marketing Specialist ( NOC: 11202 ) Job

Job Title: Marketing Specialist ( NOC: 11202 )
Company Name: Hegzgroup Ltd.
Work Location: 4804 50 St #120, Innisfail, AB T4G 1C2
Terms of Employment: 40 hours per week, Full-time, Permanent
Wage: $32.00 - $36.00 per hour
Language of Work: English
Please contact via email: [email protected]

Company Info:

Hegzgroup is a comprehensive IT service provider, committed to delivering top-notch IT solutions to a diverse clientele. Our expertise encompasses a broad spectrum of services, including the construction of information systems, the development and maintenance of applications, and ensuring seamless operational support.

Job Duties: 

1.Design and implement marketing campaigns to showcase our IT solutions and services, with a focus on lead generation, brand positioning, and engagement.
2.Develop engaging content including blogs, email newsletters, and social media posts, highlighting our expertise and industry insights.
3.Execute SEO and paid advertising campaigns (e.g., Google Ads, LinkedIn) to drive website traffic, enhance visibility, and generate qualified leads.
4.Design and maintain email campaigns, marketing automation workflows, and lead-nurturing tactics to convert prospects into clients.
5.Plan and promote webinars, trade shows, and virtual/in-person events to showcase our solutions and expand networking opportunities.
6.Track, analyze, and report on the performance of campaigns, adjusting strategies based on data to continuously improve results.
7.Partner closely with sales and technical teams to understand our offerings in depth and ensure alignment on messaging and promotional materials.
8.Monitor online presence, manage public relations, and leverage client testimonials and case studies to build and maintain our reputation.

Qualifications:
1.A college diploma in business marketing, public relations, communications, journalism or other related fields
2.At least 2 years experience in marketing
3.Have good understanding of traditional and digital marketing
4.Advanced knowledge and experience with MS Office (Outlook, Excel, Word, Powerpoint and publisher).
5.Strong written and verbal communication skills are essential.
6.Organized and detail oriented.
7.Reliable, punctual with a strong work ethic

Hegzgroup is a comprehensive IT service provider, committed to delivering top-notch IT solutions to a diverse clientele. Our expertise encompasses a broad spectrum of services, including the construction of information systems, the development and maintenance of applications, and ensuring seamless operational support.