Marketing Specialist Job

Job Title: Marketing Specialist（NOC 11202)
Job Type: Full Time, Permanent
Language: English
Minimum Education: College Diploma
Positions Available: 1
Job Location: Dartmouth, NS
Start Date: As soon as possible
Salary: $28.85/hr, 30 hours per week, 52 weeks a year
Annual: $45,006

Job Duties：
-Develop comprehensive marketing plans and strategies aligned with The Dart
Gallery's missions, objectives and goals; continuously refine marketing strategies
based on data-driven feedback and market dynamics.
-Develop and maintain The Dart Gallery's brand identity, ensuring consistency in visual elements and brand positioning across all marketing platforms.
-Create engaging and visually appealing content for various marketing platforms; draft compelling messaging, visuals, and content that resonates with prospective customers, including video, digital, and print, etc.
-Manage digital marketing initiatives such as website optimization, search engine optimization, pay-per-click advertising, email marketing, etc.
-Responsible for conceptualization of marketing campaigns across various channels,
plan and coordinate art exhibits and events.
-Monitor marketing channels for customer inquiries, comments, and feedback; track and analyze marketing metrics to measure the success of campaigns.
-Conduct market research to identify industry trends, customer needs, competitor strategies, and emerging opportunities in the arts market.

Education:
-A minimum of a college diploma is required.

Experience:
-Previous experience in business marketing, public relations, or communications would be an asset.

Skills
-Strong ability to research and understand abstract concepts to relay marketing information accurately.
-Demonstrated initiative, positive attitude, and willingness to learn and adapt to change.
-Computer skills and strong proficiency in Microsoft Office Suite and Adobe Suite.
-Deep understanding of social media trends and how social platforms operate.
-Self-directed, strong judgment, proactive, flexible, problem solver.
-Strong attention to detail and excellent proofreading skills.
-A natural communicator and collaborator.

How to apply:
Please email your cover letter and resume to [email protected]. No phone call please. We thank all those who apply, but only those selected for further consideration will be contacted.

Paid Holidays, Vacations, and Sick Leave

Located in Halifax Region, The Dart Gallery partners with local artists, community group and local businesses to offer consultation services, sell art pieces, and present art exhibits and events. With business development, we are seeking a Marketing Specialist to join our team.