Marketing Manager Job

Work Location: Unit 107, 11539 136 ST, Surrey BC Canada V3R 0G3
Working Hours: 30 - 40 hours per week
Language of Work: English
Please contact via email: [email protected]

The Marketing Manager will be responsible for developing and implementing marketing strategies to strengthen Goldenway’s brand presence, support sales growth, expand market opportunities, and promote the company’s diverse portfolio of imported and wholesale products across Canada. As part of its future growth strategy, Goldenway is also exploring opportunities to develop e-commerce and other digital sales channels to complement its existing wholesale distribution network. The Marketing Manager will play an important role in developing the company’s digital marketing capabilities and supporting the potential expansion of online product sales.

Job Duties: 
1)Develop and implement short-term and long-term marketing strategies to increase Goldenway’s market share, strengthen its brand position, expand its customer base, and improve profitability in the wholesale and import distribution market.
2)Develop monthly, quarterly, and annual marketing plans for Goldenway’s mushrooms, fresh produce, Asian food products, dry goods, and groceries,; coordinate with the sales team to develop advertising campaigns and promotional programs, and evaluate their effectiveness.
3)Lead the marketing team in conducting customer and market research among supermarkets, restaurants, wholesale distributors, and other business customers to identify purchasing preferences, product demand, market trends, and opportunities for new products and customer segments.
4)Develop and manage monthly and annual marketing budgets for advertising, digital marketing, product promotions, trade shows, and promotional materials, and ensure marketing activities are delivered within approved budgets.
5)Supervise the creation and management of website and marketing content, including product descriptions, product catalogues, promotional materials, and company information; oversee SEO initiatives to improve online visibility, website traffic, and customer engagement.
6)Plan and direct product promotions, seasonal campaigns, new product launches, and trade promotions, for Goldenway’s wholesale customers and distribution partners.
7)Represent Goldenway at food, agricultural, grocery, and wholesale trade shows, exhibitions, supplier events, and other industry activities; establish and maintain long-term relationships with media organizations, advertising agencies, industry associations, and business partners to strengthen the company’s brand image.
8)Analyze sales results, customer feedback, market research, competitor activities, product performance, and marketing campaign results; prepare marketing performance reports and recommend changes to product positioning, promotional strategies, and market development plans.
9)Train and recruit marketing personnel, leading the execution of the company’s digital marketing, advertising, product promotion, and market development programs.

1.A college diploma or a bachelor's degree is required.
2.3+ years of experience in marketing, with experience in e-commerce, digital marketing, retail, consumer products, wholesale, or related industries considered an asset.
3.Strong knowledge of marketing strategy, market research, advertising, promotional programs, and brand development.
4.Strong analytical, problem-solving, communication, and leadership skills.
5.Ability to manage budgets, evaluate marketing performance, and make strategic recommendations.
6.Experience working with sales teams, suppliers, customers, and external marketing partners.
7.Experience in the food, agricultural products, wholesale, import/export, e-commerce, or distribution industry is considered an asset.

Established in 2019 in British Columbia, Canada, Goldenway is proudly headquartered in the Fraser Valley, where we cater to the western regions of the country. Since our founding, we have expanded our offerings from mushrooms to a diverse range of products, including fruits, vegetables, dry goods, groceries, and tableware, all within the realm of import and export trade. Over the years, we have forged strong strategic partnerships with local farms and agricultural trade companies across various countries, including China, South Korea, Japan, the United States, Mexico, and Peru. This has enabled us to build a stable and reliable global supply chain. Our products are now distributed to over a hundred supermarkets, warehouse direct sales companies, and more than a hundred restaurants across Canada.