Marketing Coordinator Job

Guangson Education Group Ltd. is a professional consulting firm that offers international students in Canada with school enrollment, credit transfer, visa and custodian applications etc. Since 2006, Guangson had helped over 10,000 international students every year. Guided them to be admitted to their dream colleges and universities and helped them planning their life in Canada.

To enhance our marketing presence, we are currently looking for a self-motivated candidate to participate in the marketing and operations activities in order to increase brand awareness of our services. This role is essential to building our customer base, you will be responsible for creating marketing materials such as website advertising campaigns –designing layouts, organizing content, and writing copy. You will be initiating and implementing promotional functions and events, preparing promotional material on social media including Rednote, WeChat Channel, TikTok, email marketing platforms and other relevant digital marketing platforms targeting international student markets., and coordinate with our marketing team and external partners to thrive in the company’s success.

Employment Condition:
Location: 1017 - 4500 Kingsway, Burnaby, BC V5H 2A9
Compensation: $36.60 Per hour, 30~40 hours per week
Terms of employment: Permanent, Full time
Benefit package: 4% of paid vacation

Job Duties
• Develop, implement, and evaluate marketing and communication strategies to promote the company’s education consulting services and enhance brand awareness among international students and their families
• Plan, prepare, and coordinate public seminars, information sessions, and workshops related to school enrollment, credit transfer, study permits, visas, and custodianship services
• Manage and maintain the company’s digital presence, including the website and digital marketing platforms (such as Rednote, WeChat Channel, TikTok, email marketing platforms, and other relevant channels targeting international student markets), ensuring that all content is accurate, up to date, and aligned with applicable Canadian education and immigration policies
• Coordinate the development, updating, and distribution of promotional materials, including brochures, newsletters, posters, and digital marketing content, in collaboration with internal teams and external service providers
• Prepare and edit written marketing content such as website copy, social media posts, and informational materials to clearly communicate the company’s services and value proposition
• Collect, summarize, and analyze client inquiries, feedback, and market trends, and provide actionable insights to education consultants to support service improvement and client engagement
• Conduct market research and surveys to identify the needs, concerns, and preferences of prospective international students and parents, and evaluate campaign effectiveness
• Provide marketing and communication support to the sales and consulting teams by advising on effective communication approaches and client outreach strategies
• Monitor, analyze, and prepare periodic reports on marketing performance and outreach effectiveness, and present findings and recommendations to management

Qualifications
• A university degree or college diploma in Business, Economics or communication or a related field.
• Minimum 2 years of related experience is required; 3 years preferred
• Analytical skills with summarizing data and generating reports are preferred.
• Sharp, motivated, and career-oriented individual
• Hands-on, detail oriented and tenacious go-getter
• Personal characteristics like client focus, initiative, organized, flexibility, effective interpersonal skills, multi-task, team player
• Willingness to travel is an asset