marketing assistant Job

Professional occupations in advertising, marketing and public relations analyse, develop and implement communication and promotion strategies and information programs, analyse advertising needs and develop appropriate advertising and marketing plans, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by marketing and consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.

Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment
Advise clients on marketing, advertising or sales promotion opportunities and strategies
Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
Manage post campaign analysis to measure and report on marketing and advertising metrics
Develop and maintain social media accounts, including managing customer reviews and testimonials
Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes
Arrange interviews, news conferences and other media events
Act as spokesperson for an organization and answer written and oral inquiries
Coordinate special publicity events and promotions for internal and external audiences
Assist in the preparation of brochures, reports, newsletters and other material
Represent and act as an agent for talented individuals or individuals with specific occupational expertise
Prepare or oversee preparation of sports, literary, performance or other contracts.

Overview
Languages
English

Education
College, CEGEP or other non-university certificate or diploma from a program of 3 months to less than 1 year
Experience
1 to less than 7 months

On site
Work must be completed at the physical location. There is no option to work remotely.

Work setting
Business and/or industry
Consulting firm
Advertising, marketing and public relations agency
Responsibilities
Tasks
Develop all kinds of events for publicity, fundraising and information purposes
Develop communication strategies
Prepare written material such as reports, briefs, website content
Develop venture capital sources
Respond to enquiries from members of the business community concerning development opportunities
Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
Advise clients on advertising or sales promotion strategies
Answer written and oral inquiries
Assist in the preparation of brochures, reports, newsletters and other material
Co-ordinate special publicity events and promotions
Conduct public opinion and attitude surveys
Conduct analytical marketing studies
Develop marketing strategies
Supervision
No supervision responsibility
Additional information
Work conditions and physical capabilities
Tight deadlines
Fast-paced environment
Attention to detail
Overtime required
Personal suitability
Client focus
Flexibility
Initiative
Organized
Team player
Quick learner