Marketing Analyst Job

Marketing Analyst is needed to perform the following duties:

Delivers actionable insights into market trends and customer behavior to support strategic decision-making.

· Study economic factors, trends, and patterns in the wire and cable assembly and electro mechanical switches market, including sales figures, occupancy rates, and customer preferences.

· Oversees the tracking, analysis, and reporting of marketing performance, including ad-hoc analyses and the development or automation of recurring reports.

· Utilizes tools such as SQL, Microsoft Access, Excel, Adobe Analytics (Omniture), and statistical software to analyze both internal and external customer data.

· Assesses online customer behavior to generate insights and suggest improvements to the overall guest experience.

· Conducts analysis of A/B and multivariate testing, communicates findings, and recommends next steps.

· Develops and presents clear, data-driven insights through PowerPoint presentations for use by marketing and sales teams.

· Serves as the subject matter expert on customer and market data, providing strategic guidance to cross-functional marketing teams, including e-commerce, advertising, brand, and product development.

Bachelor's Degree is required in Marketing