MARKET RESEARCH ANALYST Job

Conduct marketing research projects of moderate complexity in order to provide the information necessary for marketing, sales and strategic planning activities. Analyze existing and potential services by the company, and consult to be in demand. Data collection, analysis and maintenance of competitive information on company’s key customer, competitors, and market places. Provide solid and comprehensive marketplace analysis including detailed segment and target group analysis with focus on identifying new markets and/or target groups within existing markets and forecast marketing trends. Measure the company’s market share in history and find out factors resulting in market share growth. Prepare reports and graphical illustrations to communicate research findings. Create and administer data collection instruments such as surveys and questionnaires, analyzing internal and external databases, application of statistics, writing/running/trouble-shooting computer programs to obtain data and conduct analysis, and literature review. Identify and track market trend and news relevant to key target groups.

MBA OR MA OF ANY OTHER FIELD IS REQUIRED.

GENERAL LOGISTICS COMPANY