Market Research Analyst Job

Identify and define the objective of an assigned marketing research project; determine the best methods to use to meet those objectives. Draft questionnaires, polls, surveys, and other data collection resources for marketing purpose. Research and compile data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products. Compile data related to competitors’ products such as pricing, sales, and marketing or distribution methodology. Summarize and analyzes data; make recommendations related to research findings.

Bachelor's Degree in Business, Economics, Marketing, Social Science major or related required.