Market Research Analyst Job

1. Design and conduct qualitative and quantitative research (e.g. small-scale interviews) to gather data on market trends, brand awareness, and other key insights.

2. Analyze public datasets (e.g., CREIS Database) and Aspen Data Advisors’ proprietary data to assess macroeconomic trends, market size, growth rates, and competitive landscapes across industries.

3. Develop data models using historical data to track companies’ key operational metrics (e.g., sales growth, user retention, ARPU, MAU) and forecast future trends.

4. Produce and publish industry- and company-specific insight reports based on analytical findings to help clients identify market inflection points.

5. Create data visualizations, charts, and graphics using Fine BI and Power BI to effectively communicate research findings to clients.

6. Provide performance ratings (i.e., neutral, positive, or negative) on individual companies by comparing market consensus (e.g. consensus from Visible Alpha) with Aspen Data Advisors’ proprietary research-driven assessments to identify potential upside or downside opportunities.

7. Develop email marketing materials by translating data-driven research findings into compelling content to generate interest and attract potential clients.

1. A master’s degree in Market Research or Communication Management or its foreign equivalent.

2. Must be proficient in sampling methods including simple random sampling and stratified sampling to collect representative data.

3. Must be proficient in using analytical tools including SPSS and R to analyze data and generate data-informed market insights.