General Manager Job

About Us
Van Cheong Tea Inc. is Canada’s premier partner for bubble tea businesses, restaurants, and food manufacturers, offering exceptional ingredients, supplies, and equipment that elevate beverage experiences from coast to coast. With over four decades of heritage rooted in authentic Taiwanese tea culture and hundreds of successful bubble tea ventures supported in Greater Vancouver, we blend tradition with innovation to empower our customers’ success. Our comprehensive catalog features premium teas, tapioca pearls, syrups, toppings, packaging, and professional-grade equipment, all backed by personalized training, tailored menu development, custom printing, and reliable in-house delivery. Certified to the highest food safety standards, we pride ourselves on dependable quality, competitive pricing, and unwavering commitment to service excellence. Whether you’re launching a new concept or expanding an existing operation, Van Cheong Tea is your trusted one-stop source for growth, creativity, and industry-leading support.

We are now looking for a General Manager to join our team. Qualified applicants may send their resumes to [email protected].

No phone-call or walk-in applications accepted. We thank you for your understanding.

Position Details
Number of Positions: 1
Annual Salary: $160,000.00 to $170,000.00
Weekly Hours: 35 to 40 per week
Location of Work: Burnaby, BC
Language of Work: English
Website: https://vancheong.ca/

Duties and Responsibilities
-Provide overall strategic leadership and operational direction to ensure the company achieves its business objectives, financial targets, and long-term growth plans.
-Oversee day-to-day operations across sales, marketing, procurement, warehousing, logistics, sales support, and customer service to ensure efficiency, consistency, and high service standards.
-Develop, implement, and monitor annual business plans, budgets, and performance metrics, ensuring effective cost control and sustainable profitability.
-Lead, mentor, and evaluate senior management and departmental teams, fostering accountability, professional development, and a performance-driven culture.
-Establish and maintain strong relationships with key suppliers, partners, and major clients to secure favorable terms and ensure reliable supply chain operations.
-Ensure full compliance with food safety regulations, certification standards, employment laws, and internal quality control policies.
-Analyze market trends, customer demand, and competitive positioning to identify opportunities for new products, services, and business expansion.
-Direct the development and execution of integrated marketing strategies to strengthen brand visibility, market presence, and customer acquisition.
-Oversee marketing initiatives including promotional campaigns, product launches, and trade engagement to drive sales growth and brand recognition.
-Collaborate with marketing and sales teams to refine brand messaging, pricing strategies, and customer outreach programs aligned with business goals.
-Evaluate operational risks and implement policies and procedures to mitigate financial, operational, and reputational exposure.
-Represent the company in key negotiations, strategic partnerships, and external engagements, acting as a senior ambassador for the brand and its values.

Qualifications
-A bachelor’s degree or above in business or a related discipline (or equivalent years of experience)
-A minimum of 5 to 7 years of verifiable senior leadership experience in manufacturing preferrably food and beverage or a closely related commercial supply business, with direct accountability for profit and loss performance.
-Demonstrated experience managing multi-department operations at scale, including procurement, warehousing, logistics, sales support, and customer service, with documented operational improvements or growth outcomes.
-Proven track record of developing and executing company-wide business strategies, annual budgets, and performance metrics, resulting in measurable revenue growth and margin improvement.
-Hands-on leadership experience overseeing senior managers, with clear evidence of building disciplined, accountable, and performance-driven teams rather than individual contributor roles.
Strategic marketing and commercial leadership experience, including oversight of brand positioning, go-to-market strategy, or major product or service launches, beyond basic sales or administrative exposure.