Digital Media Coordinator Job

The Digital Media Coordinator helps station to attract new digital audience members and to increase the interaction between our newsroom and digital audience members.

• Generate, edit, publish and share daily content including but not limited to news content that builds personal audience connections and encourages audience members to interact
• Locate or generate appropriate non-news content for the same purposes
• Moderate all user-generated content
• Respond to private messages, and direct messages received on social media
• Respond to user generated content
• Collaborate with other departments (sales and promotions) to manage social media posting for effectiveness, and reputation
• Execute a social media strategy through platform determination, goals and metrics, messaging and audience identification
• Research social media trends (while also analyzing internal social data/metrics) and recommend updates and changes to the social media strategy
• Salary Range $45,000 to $50,000

Requirements & Skills:
• Excellent presentation and communication skills
• Social networking skills
• Good sense of what’s newsworthy
• Knowledge of online promotions and/or marketing
• Positive attitude, detail and audience oriented, good multitasking and organizational skills

WIVB-TV is stationed between historic downtown Buffalo and beautiful Niagara Falls. To those who are unfamiliar with Western New York, Buffalo may just be another “rising” city. But to all of us at WIVB-TV, we know it’s much more than just chicken wings and beef on weck. It’s the City of Good Neighbors, the Queen City, or simply - home. Our brand is “We’re 4 Buffalo” and we live it every day with local news coverage by our enthusiastic news team. We offer factual news and locally produced programming with market-wide digital delivery on https://www.wivb.com