Digital Media Content Specialist Job

Overview

Who We Are:

As part of the Snap-on Tools team, you'll be joining an extraordinary company that has been the industry standard for over 100 years! People know Snap-on for the quality of our products, but we know that it is the passion and character of our people that make our company a global leader. With our diverse talents and deep pride in the Snap-on family of brands, we drive innovation and create value. We work hard together. We grow together. We are one Snap-on team.

Working With Snap-on has Benefits!!

Company-paid benefits include:

• Paid time off, vacation and paid holidays


• Market competitive compensation


• Retirement programs including 401(k) Plan with matching employer contributions


• Employee Stock Purchase Plan - annual optional enrollment period


• Basic dental, Basic life, Basic accidental death and dismemberment coverage


• Short term and long-term disability, Employee Assistance Program


• Business travel accident insurance


• Other health education programs, including smoking cessation, annual wellness screening and seasonal flu shot


• Bonus, incentives depending on position and level


• Base pay progression through lateral & promotional development on both managerial and technical career paths


• Tuition Assistance Plan

Snap-on is rooted in the dignity of work. From our founding 100 years ago, we have been dedicated to this timeless principle. We celebrate this work and we celebrate our customers, the makers and the fixers, who perform day in and day out to move the world forward.

Snap-on continually strives to be an employer of choice and offers a Great Place to Work.

Responsibilities

Position Summary: As a Digital Media Specialist, you'll work closely and collaboratively with the marketing and sales team. This fun fast paced role will require multi-tasking, the use of professional cameras, audio equipment, lighting and creativity to create engaging digital content.

Key Tasks:

• Storyboard, Capture, shoot, and edit engaging social media video content using professional cameras, audio equipment, lighting, and smartphones for platforms including Instagram, Facebook, X, Snapchat, TikTok, and emerging channels.


• Copyrighting: Knowledge of AP style preferred.


• Ability to create long form content for YouTube or short-form, vertical video content optimized for Reels, TikTok, and Stories, balancing high production value with authentic, in-the-moment footage.


• Adapt quickly during shoots-switching seamlessly between video and still photography as needed.


• Provide social media coverage at event such as our yearly tool show and key races within our race program (NASCAR, IndyCar, NHRA).


• Create social assets that are appropriate for specific channels and brand initiatives.


• Work within established brand guidelines specific to intended style and tone.


• with them in a genuine and authentic way.


• Assist in overall management of Snap-on social channels.


• Ability to work and stay organized in a fast-paced social marketing team.


• Excellent time-management and problem-solving skills.


• Team player with strong interpersonal and communication skills.


• Travel as needed and work flexible hours to capture timely and relevant content.

Qualifications

Requirements:

• Bachelor's degree in Graphic Design, Marketing or Communications.


• 2-5 years of experience in videography.


• Experience in creating video content and comfortable being in front of the camera if necessary, representing a brand (Instagram Reels and/or TikTok).


• Knowledge of content creation from a social media point of view with a professional videographer eye


• Excellent eye for detail and an eye for design.


• Adaptability and ability to work with a team to meet milestones and complete projects on time.


• Solid understanding of brand identity, market trends and consumer behavior.


• Advanced skills in Microsoft Office, PC & Mac Operating Systems.

Competencies:

• Excellent listening and interpersonal skills and ability to develop and maintain positive relationships.


• Experience with creating videos and graphic designs.


• Preferable with Adobe Creative Suite and Canva.


• Knowledge developing and testing new content ideas to engage our audiences. Experience in using a social media scheduling platform Hootsuite or similar. Any additional digital marketing experience is a plus!


• Assist in additional tasks when assigned.