Digital Marketing Specialist Job

Job Duties:

Assess characteristics of services to be promoted and advise on the advertising needs of the company;
Develop and implement advertising campaigns appropriate for print or electronic media;
Create content for postings and paid ads;
Analyze digital data to draw key recommendations around website optimization;
Monitor key online marketing metrics to track success;
Conduct public opinion and attitude surveys to identify the interests and concerns of key customers;
Prepare or oversee preparation of reports, briefs, presentations, the Website and press releases;
Advise management on advertising or sales promotion strategies.

Job Requirements:

A university degree or college diploma in business marketing, public relations, communications or journalism;
Experience in marketing and social media coordination;
Considerable experience with primary social ads platforms is an asset (Facebook, Instagram, LinkedIn, Twitter);
Working knowledge of CRM tools, SEO, and Google Analytics;
Deep understanding of digital marketing and digital production.

FMS is a Web App that helps complete various types of applications, including the majority of commonly used online forms.