Digital Marketing Specialist Job

Strategizing, creating, optimizing, and executing digital marketing campaigns, managing platforms for online promotional campaigns in diverse categories of digital implementation including web design, digital advertising, email marketing, e-merchandising, online learning, digital video, digital online broadcast (webinars and live stream), online content management and other related digital marketing areas. Creating and implementing digital marketing assets and performing other marketing activities to meet business objectives and revenue goals. Managing digital content, content procurement, development, and content posting activities. Creating and implementing digital marketing assets and performing other marketing activities to meet business objectives and revenue goals. Managing digital content, content procurement, development, and content posting activities. Maintaining brand standards for Luminous Trends and its vendor partners. Consulting with design teams for digital specifications. Reviewing and edits all incoming content to ensure product consistency, spelling, pricing, promotional or launch materials meet specified requirements and parameters, translations, etc. Sharing best-of-class deliverables and strategies, tools and processes internationally across regions and businesses. Tracking, collecting, analyzing, and reporting data, identifying trends and insights and evaluating results to achieve maximum ROI for on-site campaigns. Performing testing on landing pages using digital tools to measure performance. Using audience segmentation to deliver personalized content for specific channel promotions. Identifying deficiencies, recommending improvements, and identifying opportunities for enhancement. Managing outside marketing agencies and partnerships, third party provider e-commerce feeds, and vendor payment and initiative planning. Optimizing and improving strategic digital marketing activities by recommending traffic building strategies. Supporting marketing in driving traffic to attract and convert new customers, gain user adoption, and increase on-line sales. Use of SQL, CSS, UI/UX Design, Video Content Curation, Sitemap creation, Tag management, Keyword Research, Google Tag Manager, Funnel Creation with Hubspot & Mailchimp, Media buying, Social Media ads, Agile/Scrum.

Minimum requirements

Education: None

Experience: 3 years’ experience in the position offered or a related position.
Special skills:

Aforementioned 3 years’ experience must include the following:

SQL, CSS, UI/UX Design, Video Content Curation, Sitemap creation, Tag management, Keyword Research, Google Tag Manager, Funnel Creation with Hubspot & Mailchimp, Media buying, Social Media ads, Agile/Scrum.