Digital Marketing Specialist Job

Homelora Estate is seeking a results-driven and creative Digital Marketing Specialist to develop, implement, and manage digital marketing strategies that strengthen brand presence, generate qualified leads, and drive business growth. The ideal candidate will have a strong understanding of digital marketing channels, analytics, and content strategy, with the ability to translate marketing goals into measurable outcomes.

As a Digital Marketing Specialist at Homelora Estate, you will play a key role in promoting real estate properties, enhancing online visibility, and engaging prospective and existing clients across digital platforms.

Key Responsibilities:

Plan, execute, and optimize digital marketing campaigns across channels such as social media, search engines, email, and display advertising

Manage and grow Homelora Estate’s online presence, including website content and social media platforms

Develop compelling digital content, including ads, posts, landing pages, and email campaigns

Optimize website performance through SEO and conversion rate optimization (CRO) strategies

Manage paid advertising campaigns (Google Ads, social media ads) to maximize ROI

Track, analyze, and report on campaign performance using analytics tools (Google Analytics, social media insights, CRM tools)

Collaborate with sales, design, and management teams to align marketing initiatives with business goals

Conduct market research and competitor analysis to identify trends and opportunities

Maintain brand consistency across all digital channels

Qualifications:

Bachelor’s degree in Marketing, Communications, Business, or a related field

Proven experience as a Digital Marketing Specialist or similar role

Strong knowledge of SEO, SEM, email marketing, and social media marketing

Experience with digital marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, and CRM systems

Excellent written and verbal communication skills

Creative mindset with strong analytical and problem-solving abilities

Ability to manage multiple projects and meet deadlines

Experience in real estate or property marketing is an advantage

Why Join Homelora Estate:

Be part of a growing and innovative real estate company

Opportunity to shape and expand the company’s digital marketing strategy

Collaborative and supportive work environment

Career growth and professional development opportunities

Competitive salary and benefits package

Plan, execute, and optimize digital marketing campaigns across channels such as social media, search engines, email, and display advertising

Manage and grow Homelora Estate’s online presence, including website content and social media platforms

Develop compelling digital content, including ads, posts, landing pages, and email campaigns

Optimize website performance through SEO and conversion rate optimization (CRO) strategies

Manage paid advertising campaigns (Google Ads, social media ads) to maximize ROI

Track, analyze, and report on campaign performance using analytics tools (Google Analytics, social media insights, CRM tools)

Collaborate with sales, design, and management teams to align marketing initiatives with business goals

Conduct market research and competitor analysis to identify trends and opportunities

Maintain brand consistency across all digital channels

Health/Dental Benefits, Retirement Benefits, Paid Holidays, Vacations, and Sick Leave, Life and/or Disability Insurance, Flex Time, Tuition Reimbursement, Company Cafeteria

You are the center of our process. Your needs, your wants, and your goals. We actively listen, always keep it even keel — never rushing you or pushing something you don’t need. Full transparency is our goal. We stay connected while building your home, clearly outlining next steps and collaborating with you to select personal design details. From day one, your peace of mind is our highest priority. We design homes for how people live. Centered Design is our philosophy, our approach to creating spaces that energize and inspire. Our floor plan designs focus on three elements: natural light, color, and clean air all qualities that support your wellbeing and energy levels. When you walk into our homes, you’ll see design that puts people first, and more importantly, you’ll feel it.