Digital Marketing Specialist Job

A1 Transportation Academy is seeking a creative and results-driven Digital Marketing Specialist to support the company’s online presence and lead generation efforts. The successful candidate will be responsible for planning, implementing, and managing digital marketing campaigns to promote training programs and services.

Key responsibilities include managing social media platforms, optimizing website content for search engines (SEO), running paid advertising campaigns (Google Ads, social media ads), analyzing performance metrics, and developing content strategies to enhance brand awareness and student enrollment. The role also involves email marketing, content creation, and maintaining the company’s digital reputation.

Overview
Languages
English

Education
College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years

Experience
7 months to less than 1 year

On site
Work must be completed at the physical location. There is no option to work remotely.

Responsibilities & Tasks

1. Develop communication strategies
2. Evaluate communication strategies and programs
3. Implement communication strategies and programs
4. Prepare written material such as reports, briefs, website content
5. Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
6. Develop social and economic profiles of an area to encourage industrial and commercial investment
7. Conduct comparative research on marketing strategies for industrial and commercial products
8. Prepare reports, research papers, educational texts or articles
9. Advise clients on advertising or sales promotion strategies
10. Assist in the preparation of brochures, reports, newsletters and other material
11. Conduct public opinion and attitude surveys
12. Gather, research and prepare communications material
13. Conduct analytical marketing studies
14. Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
15. Review and evaluate commercial or industrial development proposals
16. Design market research questionnaires
17. Develop portfolio of marketing materials
18. Design, conduct and analyze quantitative and qualitative research projects
19. Conduct online marketing, E-commerce and Website promotions
20. Develop marketing strategies
21. Maintain and manage digital database

Experience and specialization
- Computer and technology knowledge
- iOS
- MS Office
- Adobe Illustrator
- Adobe Photoshop
- Spreadsheet
- Database management
- Adobe XD
- Electronic mail
- WordPress

Area of specialization
- Project management
- Brand management
- Digital media

Additional information
- Work conditions and physical capabilities
- Tight deadlines

Attention to detail
- Personal suitability
- Client focus
- Excellent oral communication
- Excellent written communication
- Organized
- Team player
- Reliability

A1 Transportation Academy is a Brampton, Ontario–based truck driving training institute specializing in professional driver education for the transportation and logistics industry. The academy delivers government-approved programs, including Class A (MELT), Class D (DZ), Air Brake (Z Endorsement), and other industry-relevant certifications. With a strong focus on practical, hands-on training, A1 Transportation Academy combines classroom instruction with real-world driving experience using modern equipment. Its team of certified instructors is committed to equipping students with the skills, knowledge, and safety standards required for successful careers in commercial driving. The academy operates in compliance with provincial training regulations and maintains a reputation for quality instruction, flexible scheduling, and career-focused outcomes. Through its industry-aligned programs, A1 Transportation Academy continues to support workforce development in Canada’s transportation