Digital Marketing Specialist Job

Responsibilities & Tasks

- Develop communication strategies
- Evaluate communication strategies and programs
- Plan, develop, and execute digital marketing campaigns across platforms such as Google, Facebook, Instagram, and LinkedIn
- Implement communication strategies and programs
- Oversee the preparation of public written material
- Prepare written material such as reports, briefs, website content
- Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
- Plan development projects
- Collaborate with designers and developers to maintain and update website content and landing pages
- Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
- Manage and optimize paid advertising campaigns (PPC/SEM) to maximize ROI and lead generation
- Develop social and economic profiles of an area to encourage industrial and commercial investment
- Conduct comparative research on marketing strategies for industrial and commercial products
- Prepare reports, research papers, educational texts or articles
- Assist in the preparation of brochures, reports, newsletters and other material
- Conduct public opinion and attitude surveys
- Manage and optimize paid advertising campaigns (PPC/SEM) to maximize ROI and lead generation
- Gather, research and prepare communications material
- Prepare and/or deliver educational, publicity and information programs, materials and sessions
- Conduct analytical marketing studies
- Develop and execute email marketing campaigns to nurture leads and maintain customer relationships
- Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
- Review and evaluate commercial or industrial development proposals
- Design market research questionnaires
- Develop portfolio of marketing materials
- Conduct online marketing, E-commerce and Website promotions
- Maintain and manage digital database

Overview
Languages
English

Education
College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years

Experience
1 to less than 7 months

On site
Work must be completed at the physical location. There is no option to work remotely.

Experience and specialization
Computer and technology knowledge
- Adobe Illustrator
- Adobe Photoshop
- CSS
- HTML editing software
- Adobe After Effects
- MailChimp
- Electronic mail
- WordPress

Area of specialization
- Project management
- Communications
- Brand management
- Digital media
- Strategy

Additional information
- Work conditions and physical capabilities
- Work under pressure
- Tight deadlines

Personal suitability
- Client focus
- Excellent oral communication
- Excellent written communication
- Organized
- Due diligence

LAND2AIR IMMIGRATION SERVICES is committed to fostering a diverse, inclusive, and accessible workplace. We are proud to be an equal opportunity employer and consider all qualified applicants without regard to race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, or disability, in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). Accommodations are available on request for candidates taking part in all aspects of the selection process.