Digital Marketing Executive Job

As a key member of our marketing team, you will drive digital growth by strategizing and executing campaigns that connect with our audience, strengthen our brand, and generate online sales. This role is ideal for someone who thrives at the intersection of creativity and data—and who understands the cultural pulse of the vaping or lifestyle market.

Key Responsibilities
Develop and execute multi-channel digital marketing strategies (SEO, SEM, email, paid ads, influencer, and content marketing).

Manage social media platforms (Instagram, TikTok, Facebook, YouTube) with a focus on engagement, follower growth, and community building.

Work with creatives and copywriters to produce high-impact content and visual assets for campaigns, product launches, and promotions.

Plan and manage Google Ads and Meta Ads campaigns to ensure maximum ROI.

Optimize website content and product pages using SEO best practices and keyword research to improve search engine performance.

Track and analyze campaign performance using Google Analytics, Meta Business Suite, SEMrush, and Klaviyo, delivering actionable insights.

Support new product rollouts and seasonal campaigns for top-performing devices like the RAZ TN9000, RAZ DC25000, and others.

Monitor industry trends, competitor activity, and new digital tools to keep RAZ ahead of the curve.

Requirements
Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

2+ years of hands-on digital marketing experience, preferably in e-commerce, vaping, or lifestyle/consumer goods industries.

Strong understanding of paid media (Google Ads, Meta), SEO/SEM, and email marketing platforms.

Proficiency in Shopify, Klaviyo, Google Analytics, and other digital marketing tools.

Excellent written communication, copywriting, and creative ideation skills.

Ability to balance strategy and execution in a fast-paced, agile environment.

RAZ Official Site is a fast-rising leader in the world of premium disposable vapes—bringing together cutting-edge technology, bold flavor innovation, and sleek design. We’re more than just a vape brand; we’re a lifestyle choice for modern consumers who demand quality, performance, and style in every puff. As our digital presence grows, we’re looking for a passionate and results-driven Digital Marketing Executive to join our ambitious team.