CTV & Digital Specialist Job

WIVB in Buffalo, NY is seeking a dynamic, camera-ready CTV & Digital Specialist for WIVB+
This is a unique opportunity to blend on-air talent with digital innovation. As a key member of WIVB+, our Connected TV app, you’ll engage audiences in a compelling and authentic way across livestreams, on-demand content, and social platforms. We’re looking for someone who is creative, self-driven, and passionate about storytelling in the digital space.
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Key Responsibilities:
1. Independently create and present engaging live and recorded streaming programs using OBS Studio and other digital tools.
2. Research, write, and produce original segments tailored for a streaming audience.
3. Collaborate with newsroom leadership, producers, and technical teams to ensure smooth live operations.
4. Occasionally shoot stories in the field to support digital coverage.
5. Actively engage with viewers through chat, social media, and interactive features to build community and loyalty around WIVB+.
6. Salary - $41,000 to $45,000
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1. Bachelor’s degree in broadcasting, media production, journalism, or equivalent experience.
2. Experience in news producing or digital content creation is preferred.
3. Ability to think quickly and improvise during live programming.
4. Strong understanding of online culture, social media trends, and audience behavior.
5. Skilled at identifying compelling story ideas that resonate with a digital-first audience.
6. Familiarity with livestreaming technology, social media platforms, and audience engagement tools.

Health/Dental Benefits, Retirement Benefits, Paid Holidays, Vacations, and Sick Leave, Life and/or Disability Insurance, Relocation Assistance

We’re a big city without big city congestion. Be a part of a welcoming community, a great place to live life with plenty of room to grow. Our brand is “We’re 4 Buffalo” and we live it every day with local news coverage by our enthusiastic news team. We offer factual news and locally produced programming with market-wide digital delivery on https://www.wivb.com