Backlinks / Link Building Specialist ----- UET Lahore side Job

We are looking for an experienced Backlinks & Off-Page SEO Specialist who can take ownership of link-building activities and contribute to the overall organic growth of our websites. The ideal candidate should have 2–4 years of practical experience and be comfortable researching opportunities, handling outreach, evaluating websites, and managing backlink campaigns from start to finish.

This position requires someone who understands the difference between simply acquiring backlinks and building a strong, relevant, and sustainable backlink profile.

Your Responsibilities Will Include:

- Take ownership of day-to-day backlink and off-page SEO campaigns.
- Find and qualify websites that can provide valuable and relevant link opportunities.
- Develop prospect lists according to niche, location, audience, and campaign objectives.
- Analyze competitor backlink profiles and identify websites that may be suitable for outreach.
- Manage guest post, niche edit, contextual link, and blogger outreach campaigns.
- Contact website owners, editors, bloggers, and publishers for link placements.
- Negotiate placement opportunities while maintaining quality standards.
- Review websites for relevance, content quality, organic traffic, authority, and overall SEO value.
- Maintain complete records of prospects, outreach activities, responses, and successful placements.
- Monitor live backlinks and follow up on missing, changed, or removed links.
- Analyze backlink growth and identify areas that require improvement.
- Use tools such as Ahrefs, SEMrush, Moz, and Google Search Console for research and monitoring.
- Work with content writers and SEO specialists to ensure links are placed naturally within relevant content.
- Prepare regular campaign reports and communicate progress to the SEO team.
- Research new link-building methods and continuously improve outreach strategies.
- Maintain a strong focus on quality, relevance, and long-term SEO value.
- Ensure all link-building activities follow ethical and search-engine-friendly practices.

Required Experience & Skills:

- 2–4 years of hands-on experience in backlinks, link building, or off-page SEO.
- Strong understanding of modern link-building and outreach techniques.
- Experience with backlink analysis and SEO research tools.
- Good knowledge of DR, DA, referring domains, anchor text, topical relevance, organic traffic, and link quality.
- Ability to identify valuable websites through proper research rather than relying only on authority metrics.
- Strong outreach, communication, and negotiation skills.
- Excellent attention to detail and record-keeping abilities.
- Ability to manage multiple campaigns and meet deadlines.
- Good understanding of White-Hat and sustainable SEO practices.

Ideal Candidate:

The ideal candidate is someone who is strategic, consistent, research-oriented, and focused on quality. You should be able to independently find opportunities, manage outreach, and contribute to building a stronger off-page SEO profile for our projects.

Location: Dera Gujran, Lahore
Work Mode: On-Site
Job Type: Full-Time
How to Apply:
Interested candidates can apply through this job posting and share their updated CV.
Apply Now:
[email protected] or Whatsapp:03221008088

Rank Drill is a digital marketing agency based in Pakistan. We help businesses improve their online visibility through SEO, PPC, social media marketing, and web development. We build practical strategies around your goals, audience, and competition — no fluff, just work that delivers real results. RankDrill was founded in 2017 with a simple mission: to help businesses grow through honest, transparent, and results-driven digital marketing. What started as a small team of passionate SEO enthusiasts in Lahore has grown into a trusted agency serving 100,000+ businesses worldwide. Our team of 50+ experts works tirelessly to deliver customized solutions that drive real growth. From SEO and digital marketing to web development and GMB management, we've helped businesses across 30+ countries achieve their goals.