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VP Marketing, VP of Product Marketing or SVP Resume
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| Desired Industry: Marketing |
SpiderID: 83494 |
| Desired Job Location: Sandy, Utah |
Date Posted: 12/22/2021 |
| Type of Position: Full-Time Permanent |
Availability Date: |
| Desired Wage: 300000 |
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U.S. Work Authorization: Yes |
| Job Level: Executive (President, VP, CEO) |
Willing to Travel: Yes, Less Than 25% |
| Highest Degree Attained: MBA |
Willing to Relocate: No |
Objective:
Forward-thinking strategist and growth-focused professional with proven leadership expertise and accomplishments in all aspects of brand, performance, and product marketing.
Recognized for exemplary business acumen and entrepreneurial instincts in determining new corporate offering, conceptualizing marketing plans and strategies, and identifying key segments to increase market share, promote brand, and secure profitable outcomes. Adept at building, leading, and collaborating with multidisciplinary, high-caliber teams of professionals. Equipped with strong communication, negotiation, and interpersonal skills in building positive and long-term working relationships with professionals of all levels.
Experience:
Cox Automotive Draper, UT
Senior Director of Marketing January 2015–Present
Oversee marketing for automotive retail $1B portfolio, which includes go-to-market (GTM) strategy for five leading brands, such as Dealer.com, Xtime, Dealertrack, VinSolutions and Cox Automotive Digital Retailing.
Assume accountability in brand repositioning and market introduction of a variety of new products, including newly created Cox Automotive Digital Retailing; and artificial intelligence for VinSolutions and repositioning Dealer.com as a progressive intelligent and automated data-driven marketing solution.
Apply growth-driven mindset in improving the performance and product marketing teams to effectively market company brands and products.
Lead multi-disciplinary teams including brand, demand generation, product marketing and client experience teams to achieve net new revenue goals, reduce cancellations and create raving fans, as well as a team of over 40 marketers and more than 5 agency partners.
Administered $20M marketing budget across omni-channel, sales enablement, field sales, and thought leadership.
Succeeded in achieving 8% revenue growth year-over-year (YOY) across portfolio, while repositioning brand and products through highly competitive and changing economic conditions.
AllenComm Salt Lake City, UT
Director of Marketing October 2014–January 2015
Spearheaded marketing efforts of a B2B2C training company specialized in facilitating unique training and e-learning management programs for Fortune 500 companies focusing on consumer education and brand activation.
Cultivated strong partnership with executive leaders, such as chief executive officer, product, engineering, sales, readiness, and client support.
Acted as the Voice of the Client to understand the value of our products and services in comparison to the competition and to influence future product and service and opportunities through identifying unmet needs in the category.
Developed and implemented marketing strategies and plans through demand generation programs, digital strategies, thought leadership, marketing, and sales performance programs
Held responsibility in managing all finances, including labor, expense, and return on investment (ROI) against budget.
Brought 20% annual increase in revenue in two new verticals
ThomasARTS Agency Farmington, UT
Account Group Director December 2008–October 2014
Crafted GTM strategies and ensured the delivery of high-quality services to several clients in the retail portfolio and category, including Zions Bancorp and Ken Garff Corporation.
Managed a client portfolio comprised of chief executive officers, chief operating officer, chief marketing officer, general managers, and divisional and regional operational leaders.
Crafted multi-prong marketing strategies for clients that aligned with business revenue growth, competitive shifts and consumer needs.
Managed and executed marketing plans across agency teams to deliver on recommended strategy, deliver on the results and align with internal strategies and channel deployment.
Served as part of the Leadership Team to interact with clients and trusted advisory.
Managed 35% of reoccurring monthly revenue and crafted marketing strategies to win new client revenue streams including securing new business with Coca-Cola, BP, Aetna, and AARP.
Successfully yielded net new $700K revenue over a six-month-period by defining new agency offering for clients.
Earlier Career
Ken Garff Automotive Group Salt Lake City, UT
Brand Marketing Manager June 2007-December 2008
The Boeing Company Renton, WA
Campaign Manager, Europe, Russia, and Asia April 2005-June 2007
Education:
Master of Business Administration with Emphasis in International Marketing: June 2005
University of Phoenix Phoenix, AZ
Bachelor of Science in Marketing: June 2004
University of Phoenix Phoenix, AZ
Affiliations:
Women in Technology
Skills:
Marketing
ROI
Strategic Marketing
Retail Marketing
Agency Partners
Portfolio Management
Product Marketing
Product Positioning
Digital Marketing
Thought Leadership
Consumer Needs
Additional Information:
Implementing Winning Strategies – Columbia Business School Executive Education: 2020
Pragmatic Framework Training – Pragmatic Institute: 2019
Candidate Contact Information:
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