Director of Sales - Sales Demonstrators Resume Search
Director of Sales - Sales Demonstrators Resume Search
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Director of Sales Resume

Desired Industry: Sales/Demonstrators SpiderID: 83005
Desired Job Location: Tampa, Florida Date Posted: 4/20/2021
Type of Position: Full-Time Permanent Availability Date:
Desired Wage: 175000
U.S. Work Authorization: Yes
Job Level: Management (Manager, Director) Willing to Travel: Yes, 50-75%
Highest Degree Attained: Bachelors Willing to Relocate: Yes

Top-ranking account executive and effective marketer, with successful in positioning companies toward robust growth and business development within the areas of sales, account, and retail management.

»Republic National Distributing Company (RNDC), Tampa, FL
»Director of Chain Accounts Apr 2020–Present
»Division Manager I Sep 2019–Apr 2020
»National Account Manager –Retail Chains, Publix Jun 2017–Sep 2019

•Administer overall planning and programming of temporary price reduction, advertisement, and display activity, while supporting depletion forecasts to drive sales and maintain appropriate inventory levels
•Ensure proper coordination with sales, operations, and accounting personnel for accurate pricing and programming to fulfill the company’s sales and profit goals
•Oversee all aspects of chain activities by generating mutually beneficial chain account sales, marketing plans, and initiatives
•Organize and facilitate top-to-top meetings with major chains, supplier sales, and operational management, while supervising RNDC and NDC regional and state chain account managers
•Steer tactical go-to-market efforts to secure efficient market launch through the following:
•Development of strategic sales and marketing plans by analyzing conditions, objectives, and resources;
•Thorough assessment of account performance by documenting reports, evaluating performance, and managing policies and procedures;
•Organization of chain account activities by optimizing processes, directing business activities, coordinating expectation, and improving best practices
•Assume accountability in leading and presenting information, discussing chain issues, and delivering chain status updates at sales meetings
•Handle the maintenance of sales logs and preparation of monthly sales reports, while assisting with sales forecasting and product scheduling
•Quickly address any supplier problems in pricing and delivery areas through effective pricing and delivery planning
•Build positive relationships with executive management and buyers to show value of the company to the chain, along with alliances with upper management and supplier partners in terms of education, strategic sales, marketing planning, and critical issue resolution

Career Highlights:
•Steered strategic efforts resulting in improving sales by more than 27.5% with $239M in revenue for 2020
•Substantially improved sale performance by more than 10% with $185M in revenue for the 2019 fiscal year
•Boosted sales by complying with Publix Guidebook for Success and delivering quicker turnaround times for promotional activity
•Made significant contribution in positioning RNDC as the "go to" distributor of choice
•Drove continuous business growth by generating over 11.52% increase in sales with total revenue of $169.2M in 2018
•Played pivotal role in improving overall sales by 13% in the mid of 2017 and finishing by more than 6.29% in the end of 2017 with a total revenue of $151.7M

»Marketing Manager Sep 2013–Jun 2017

•Work closely with selected group of spirits and wine suppliers in handling all pricing, programming, and incentives for the selling divisions
•Closely tracked gross profit requirements as directed by the company while minimizing excess inventory
•Developed and executed tactical marketing plans for wine, spirits, and beer to achieve sales and profit objectives
•Led the negotiation of pricing, programming, and incentive budgets with suppliers and sales managers
•Conducted keen analysis of marketing program’s impact and defined new business opportunities through collaboration with statewide sales management teams
•Executed new item and pre-sell initiation, involving new item approval, setup, pricing, programming, sales forecasting, and initial inventory ordering
•Communicated with selling divisions regarding all new brand and product offerings and marketing programs for both existing and proposed new suppliers

Career Highlights:
•Earned selection to participate in RNDC Talent Assessment and Review Program for exemplifying strong knowledge of industry best practices and solid skills in accomplishing assigned tasks
•Garnered several letters of recognition for exemplifying outstanding performance in accomplishing assigned tasks
•Received fast-track promotion, from purchasing manager to marketing manager for demonstrating performance excellence, industry knowledge, and career growth potential

»Purchasing Manager Jan 2009–Sep 2013

•Performed in-depth analysis of pertinent data; monitoring and forecasting of stock levels; identification of market trends; and accurate processing of payments and invoices, while guaranteeing on-time delivery of suppliers
•Rendered expert supervision to all personnel activities, which involved purchasing, selling, and distribution of products and services
•Established and implemented purchasing and contract management instructions, policies, and procedures
•Effectively dealt with and employed feasible solutions to vendor and contractor grievances and claims against suppliers
•Assumed full accountability in controlling and allocating department budgets
•Created and facilitated detailed presentation regarding inventory reduction to senior-level executives
•Designed and made use of various forms and process, including new sample receipt procedure, special order request form (SORF), and new freight and inspection report and receiving tracking form corporate-wide

Career Highlight:
•Built outstanding reputation as a subject matter expert in Micro Strategies, Warehouse Management System (WMS), Management Action Reporting System (MARS), Variable Entry New Unknown Sales (VENUS), SORF, and Vistaar

Bachelor of Science in Business Administration, with Certificate in Project Management,
In Progress (Expected Completion Date: Summer 2022)
University of Phoenix – Online

Associate Arts in Business Foundations, Mar 2016 | GPA: 93.8%
University of Phoenix – Online

Coursework in Music Education, Minor in Computer Science, Aug 1981–Jun 1982
Florida State University, Tallahassee, FL

Sales and Business Revenue Growth
Products and Brand Launch
Business Contracts and Deals Management
National and Chain Account Administration
Marketing Programs Development
Continuous Process Improvement
Budgeting and Sales Forecasting
Change Management
Market Research and Penetration
Product Display Design and Pricing
Vendor and Supplier Management
Team Leadership

Additional Information:
Professional Development

Alcoholic Beverage Commission Permit, State of Florida: Sep 2012
RNDC Center for Professional Learning (Training Track Three Participant)
RNDC Finance 101 Training
DDI – Setting Performance Expectations Training
DDI – Coaching for Success Training
DDI – Essentials of Leadership Training
Communicating for Leadership Success
Business Ethics
Ethical Decision Making, Conflicts of Interest, and Confidentiality
Basics of Effective Communication and Diversity Training
Micro Strategies Web Professional
Warehouse Management Systems (WMS)
Vistaar Price Management System
Management Action Reporting System (MARS)
Variable Entry New Unknown Sales (VENUS)
Special Order Request Form (SORF) System
Other Trainings
Reserve Training | WM Conversions
Managing the Generation Mix | Coaching Essentials
Applying Leadership Basics | Security Awareness Essentials
Being and Effective Team Leader | Communicating Clearly
Special Training
Driving Change by Camille Davis and Tammy Gray
Clifton's Strength-Based Leadership by Sue Newman
Workshop and Camp
CQ Cultural Intelligence Managing Unconscious Bias Workshop
Oregon Pinot Camp (OPC)


Republic National Dist. Co.
Most Valuable Player (MVP) Award for National Accounts Retail Chains: 2019
Rookie of the Year Award, National Accounts Retail Chains at Dallas Wine Summit: 2018
Albertsons, Inc.
Albertson's Service First Award (2): 1998 and 2000


Community Involvement
Chairperson and Member, Special Olympics of Florida Committee: 2020–Present
Member and Volunteer, United Way Anchor Club: 1999–2009
Alumnus, Florida State University Alumni Association
Alumnus, University of Phoenix Alumni Association

Technical Skills

Internet Platforms
Internet Explorer, Google, Google Chrome, Firefox, and Microsoft Edge
Microsoft Applications
Outlook, Excel, Word, PowerPoint, Access, and OneNote
Software and Systems
Vistaar Price Management System, Warehouse Management Systems (WMS), Special Order Request Form (SORF) System, Variable Entry New Unknown Sales (VENUS)

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