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Global Marketing Manager, Social Media Manager Resume
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| Desired Industry: Marketing |
SpiderID: 82933 |
| Desired Job Location: Long Island City, New York |
Date Posted: 2/19/2021 |
| Type of Position: Full-Time Permanent |
Availability Date: |
| Desired Wage: 85000 |
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U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: Yes, 25-50% |
| Highest Degree Attained: Masters |
Willing to Relocate: Yes |
Objective:
Creative, strategic, and results-driven professional with hands-on experience in B2B, B2C, digital, and social media marketing; coupled with strong background in IT and finance.
Experience:
»United Nations and World Information Transfer | NEW YORK, NY, USA
»Global Marketing Director | Program Manager Jan 2018–Present
•Develop and execute project plans that support growth and regional expansion in working with ICN Group Corporation.
•Manage WIT’s projects which include the publication of a world ecology report and disseminate the published information to stakeholders and students through data gathering and analysis.
•Advise multiple project teams and partner organizations on ESG issues, climate change, and policy issues.
•Take charge of handling grants/donations, preparing invoices, and reviewing projects and programs budgets to create end-of-year financial reports
•Provide supervision to interns, responsible for attending and generating succinct reports from high-level meetings and writing articles for WITs blog.
Key Accomplishments:
•Provided business analysis for projects of up to $150M, which included requirements, success criteria, milestones, key performance indicators, and work breakdown structures.
•Successfully managed 25 events yearly, involving complex public events with over 20,000 attendees.
»ICN Group Corporation | New York, NY, USA
»Global Marketing Director | Business Analyst Oct 2017–Present
•Spearhead the creation of integrated marketing plans with a multi-channel approach, including online advertising, info sessions, and career fairs.
•Build business partnerships with over 240 global companies for business-to-business (B2B) marketing, involving IT, fashion, marketing, and finance business in Australia, China, India, Japan, Malaysia, Singapore, South Korea, and the US.
•Effectively handle the global marketing budget while ensuring all aspects of vendor registration and payment.
•Carry out thorough analysis of a five-year marketing plan of all projects within international career markets.
Key Accomplishments:
•Generated 27% increase in company profit through the execution of MOU with the United Nations Headquarters in New York for customers’ internship opportunities.
•Analyzed and consolidated over 10 marketing and education systems to one new system, containing all programs needed to meet business needs in work closely with CEO.
•Executed a large-scale quarterly business event with chief operating officer, which was attended by over 50 companies and 2,500 individuals and resulted to the following:
•Obtainment of award-winning revenue totals through B2B partnerships for ICN Group;
•Receiving of an “A” rating under government regulations;
•Positioning in the list of 30 most influential and potential agencies of 2019.
»Premium Merchant Funding (JP Morgan) | Wall Street, NY, USA
»Marketing Specialist | Funding Specialist Jul 2017–Oct 2017
•Facilitated the sales processes for new business in Asian markets with annual revenue of $3M to $18M.
•Promptly addressed customer inquiries and complaints using cold-calling and communication skills.
•Managed client data to ensure that the company complied with privacy regulations and corporate policies.
•Performed presentation and selling of financial products, such as merchant cash advance (MCA), line of credit (LOC), and term loan to new and existing customers.
Key Accomplishments:
•Acquired over 80% of financial services clients through the e-mail marketing channel by overseeing and implementing e-mail marketing campaigns.
•Successfully secured contracts amounting to $450K and $550K, which led to a 35% broker fee commission.
»Google (Zero Chaos Online Platform Team) | New York, NY, USA | Seoul, Korea
»Marketing | Ads Quality Rater May 2015–May 2017
•Strategically developed marketing plans for Google products, including Chromebook and Gear inclusive of overall themes, key messages, and advertising initiatives.
•Directed the design and initiation of B2B and B2C print and digital marketing collateral for over 2,500 companies.
•Modified brand guidelines, brand standard copies, and various guides for both Google Earth VR and Gear.
•Expertly devised a strong mix of platforms, which encompassed digital/print advertising, e-newsletters, direct mail, search engine optimization (SEO), and social media.
Key Accomplishment:
•Successfully launched a new internet of things (IoT) brand, Google VR Gear, while overseeing product research and marketing.
»Republic of Korea Federal Army | Seoul, South Korea
»Operations and Public Relations Specialist (Sergeant) Jan 2010–Nov 2011
•Effectively administered staff’s big data through an information security program.
•Functioned as training camp’s public relations and media officer for multi-national deployment.
Key Accomplishment:
•Enabled the group of staff to complete over 200 work orders on computers through the development of a training program.
Education:
Master of Business Administration with Concentration in Business Analytics and Marketing, Dec 2020
Monroe College New York, NY
GPA: 3.92 | President’s List
Bachelor of Science in Information Technology Infrastructure
Double Minor in Management Information Systems and Global Studies, May 2017
University of Minnesota, Twin Cities Minneapolis, MN
GPA: 3.83 | Dean’s List | Graduated summa cum laude
Bachelor of Science in Information Technology Management, May 2014
New York University New York, NY
GPA: 3.93 | Dean’s List | Graduated summa cum laude
Skills:
Project and Product Management | Social media | Product Launch and Positioning | Market Trend Analysis
Strategic Planning and Implementation | Decision MAKING | Campaign Optimization | Event Coordination
Digital Marketing | Training, & Development | Customer Service | Relationship Building | Conflict Resolution
Additional Information:
»»»Professional Development
Social Media Marketing | Data Mining Analytics | Business Analytics | Project and Program Management
»»»Community Involvement
Korea’s Island Dokdo (KID) | Minneapolis, MN, USA
Marketing Director Sep 2014–May 2015
Ensured the improvement of KID’s social media reputation and recognition through effective management of programs and social media presence, such as Facebook.
Promoted KID and Korean culture and history through promotional videos, social media, and events.
Provided information and global perspectives to college students regarding the accurate history of Korea to understand international relations and political issues.
ADworld | Minneapolis, MN, USA
Planning and Marketing Director Sep 2014–Aug 2015
Created advertising products such as videos, posters, flyers for competitions and contests related to marketing and advertising in close partnership with a team, while inviting speakers, and visiting marketing and advertising companies to explore the field of marketing.
Held responsibility in the promotion of finished advertisement to the community using social media.
»»»Additional Skills
Technical Acumen:
Software/Applications:
Microsoft Office Suite (Word, Excel, PowerPoint) | Google Analytics | Google AdWords
XLMiner Analysis | WordPress (HTML) | Wix | Weebly
Social Media Platforms:
Facebook | Instagram | YouTube | Blogs | WeChat | Twitter | Meetup | Kakaotalk
Job Recruiting Platforms:
Indeed | LinkedIn
Languages:
Fluent:
English
Native:
Korean
Intermediate:
Chinese (Simplified)
Candidate Contact Information:
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