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| Desired Industry: Marketing |
SpiderID: 82746 |
| Desired Job Location: Nipomo, California |
Date Posted: 9/3/2020 |
| Type of Position: Full-Time Permanent |
Availability Date: 9/5/2020 |
| Desired Wage: 100000 |
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U.S. Work Authorization: Yes |
| Job Level: Management (Manager, Director) |
Willing to Travel: Yes, 25-50% |
| Highest Degree Attained: Bachelors |
Willing to Relocate: Undecided |
Objective:
Driven and forward-thinking Senior Director with 15 years of experience across brand management, internal/external communications, and executive coaching for effective messaging. Strong background in health care sector, acting as a well-respected leader who has won numerous awards for successes and outcomes. Notable history of identifying strategies to inform current and future communication needs, while balancing marketing campaign initiatives. Solid talent in storytelling via newsletter, video, social and blogs that interact with internal and external stakeholders, including hospital administration, physicians, staff, patients, and community groups.
Experience:
DIGNITY HEALTH 2004 - 2020
Senior Director of Marketing & Communications (2012 – 2020)
Central Coast Division, five acute care hospitals (2015 – 2020)
Central Coast Division, three acute care hospitals (2012 – 2015)
Promoted to spearhead the internal/external communication and marketing strategy in support of an organization with five hospitals, 12 imaging and surgery centers, and 40 physician-led health centers. Led a team of marketing, communications and sales representatives in the delivery of projects related to corporate communications, reputation management, organizational change management, media relations, and multimedia marketing campaigns. Continuously identified and developed strategies to expand market share and brand awareness. Planned and controlled a multi-million dollar budget. Select Accomplishments:
Delivered a best-in-class strategy that increased growth and revenue every quarter by 10
Trained and coached CEOs and hospital leadership in effective communications and messaging.
Accelerated brand awareness and loyalty by designing targeting campaigns to reach key audiences.
Produced external and internal communications the led to employee satisfaction and retention.
Rated among the top 10 in organization out of 700 managers.
Education:
Bachelor's Degree from University of Northern Colorado in Journalism and Mass Communications
Affiliations:
Marketing and Planning Leadership Council, Advisory Group
Communications Advisory Council, Dignity Health
San Luis Obispo Chamber of Commerce’s Leadership Class XVI
Family Care Network Pave the Way Committee
National Society of Professional Women
Central Coast PR Professionals Network
Society for Healthcare Strategy & Marketing Development for the American Hospital Association
Skills:
Storytelling & Newsletters
Crisis Communications
Strategic Analysis & Planning
Team Leadership & Mentoring
Digital Communications
Corporate Narrative
Marketing Campaigns
Public Relations (PR)
Online Marketing
Project Management
Blogs & Branding
Writing & Editing Skills
Reference:
Available upon request.
Candidate Contact Information:
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