Senior Graphic Designer | Design Manager | Art Director - Advertising
Senior Graphic Designer | Design Manager | Art Director - Advertising
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Senior Graphic Designer | Design Manager | Art Director Resume


Desired Industry: Advertising SpiderID: 81959
Desired Job Location: Mahwah, New Jersey Date Posted: 4/16/2019
Type of Position: Full-Time Permanent Availability Date:
Desired Wage:
U.S. Work Authorization: Yes
Job Level: Management (Manager, Director) Willing to Travel: No
Highest Degree Attained: Bachelors Willing to Relocate: No


Objective:
Accomplished, highly creative, and results-driven professional with broad-based experience in designing innovative and engaging promotional materials and marketing tools within the consumer product industry.

Armed with in-depth knowledge of print and digital media, resource allocation, and production planning. Expert at leading, training, and mentoring top-performing teams and individuals to enhance productivity and obtain set-forth goals and objectives.
Strategic planner and concept-to-execution driver; known for unparalleled work ethic in ensuring organizational efficiency, driving continuous process improvements, and attaining bottom-line results.
Adept at multitasking within fast-paced and dynamic environments as well as accomplishing complex projects and tasks within timeframe and budget constraints.
Equipped with exceptional communication and interpersonal aptitudes essential in establishing long-term relationships with colleagues and professionals of all levels.


Experience:
Pfizer Consumer Healthcare  Madison, NJ [2014–Present]
Senior Designer on Assignment
Develop packaging, direct mail pieces, trade show items, environmental graphics, In-house materials, corporate design, web banners, and web design materials with consistent brand messaging
Work closely with design managers and outside vendors to control costs and ensure quality results
Keep abreast of trends in design as well as emerging technologies to continuously achieve excellence
Notable Accomplishments
Created a conceptual line of Centrum products complete sub-brand name and overall design concept visual along with line extension for online distribution which generated buy-in by the Consumer Brand Team
Significantly boosted sales by 7% on shelf by leading the design update efforts on the Robitussin Canada brand
Spearheaded facelift design for the Dimetapp Canada brand which led to exceptional design with concisely depicted usage and improved core consumer engagement enabling the brand to compete among competitive brands in the category
Succeeded in developing various cohesive environmental graphics and site logos for various global Pfizer sites which unified the brand and created a pleasant brand environment per locations
Gained substantial savings amounting to estimated $500K throughout four sites by creating a new business for the In-House Team
Worked closely with the senior design manager of the Chapstick in establishing a unified Holiday Chapstick Base and total hydration platform to launch the beauty and health categories simultaneously for the first time
Earned unanimous buy-ins by researching and developing innovative concepts for the outer packaging and overall design

Red Rocket Design, Mahwah, NJ [2006–Present]
Art Director | Design Manager
Offer innovative design and production services to a wide-range of clientele
Collaboratively worked with marketing managers and VP of sales to create packaging, advertising, and web materials with consistent and compelling brand message
Manage the flow of print production process with multiple vendors, ensuring quality results across multiple disciplines while overseeing a small staff of freelance designers
Contribute key insights in enhancing production lead times by maintaining an open line of communication with print and plastic suppliers. Art direct stylists, models and photographers for onsite lifestyle and beauty shoots as needed
Notable Accomplishments
Made significant contributions in reimagining a line of seven national drink products as well as in converting branding and messaging into organic line, and simultaneously generating a second product brand launch in a new category
Acted as liaison among illustrators, print vendors, and R&D partners responsible for finalizing and releasing the line to Wegmans in a span of six weeks
Completed the reconstruction of the brand image for Schnucks line of 22 private label yogurts, including single cups, variety packs, and quarts that introduced a dynamic and refreshing new look for the brand
Headed the successful launch of the Tree Ripe Grove Select Drinks in conjunction with the director of packaging, R&D, and multiple print vendors which gained rave reviews and supported seamless brand elevation, thus enabling Tree Ripe to stand out among category brands for buying intent
Played an integral role in rebooting the Ssips LATAM line of 59oz premium drinks which provided consumers with easy-to- read product descriptions with playful enticing flavor cues for an easy read on shelf and more contemporary appeal

Nestlé Nutrition  Florham Park, NJ [2012–2012]
Senior Design Consultant
Rendered hands-on assistance in completing increased project volume and revitalizing PowerBar and Gerber lines, as well as in developing in-house marketing and sales initiatives
Functioned as teacher and mentor to inspire innovation and new design perspective by supervising senior and graphic designers
Conceptualized new look for the company’s corporate offices with unique visuals for every division and present impactful visual appeal with large format wall transfers, custom frames, and specialty signage
Assumed accountability in researching and selecting vendors,
Guaranteed timely completion of copy, design, and production of 12 advertisements within accelerated three-day deadline
Notable Accomplishments
Created natural-looking design for Organics Infant Puree yogurt and fruit pouch line extension within strict timeframe while confirming design compliance with the project goals enabling the company to meet launching schedule
Delivered the design series for the Nestle’s National Veterans Day Advertising Campaign in honor of the veterans which gained recognition for instilling heart and human interest resulting in four additional national publications for campaign based
Saved $150K in production costs and reduced timeline by half through creation of Nestle Corporate Offices new look in collaboration with the divisional leaderships
Spearheaded the development of a two-piece promotional couponing program for Gerber Infant Formulas with specific design targeting intended audience, thereby augmenting sales by 5% and receiving recognition from the vice president of sales as the most successful campaign in the organization’s history which instantly converted into thee additional brochures
Displayed competency in conceptualizing design and handling the integral launch kit for Gerber Cereal which transformed current creative from lackluster to a highly engaging image with compelling tagline emphasizing product’s innovation, which was rolled out throughout the company’s web materials and all in-house communications
Offered assistance to the Marketing Team on the second innovation program for the brand, thereby saving $30K in design and implementation costs and eliminating $60K in outside agency fees

Johnson & Johnson  Morris Plains, NJ [2006–2012]
Art Director, Baby Brands | Lead Designer, Tylenol, Zantac, Sudafed, Listerine Tucks, Band-Aid, KY, Carefree, Stayfree, and Bengay
Designed promotional materials for multiple brands
Facilitated training and supervised a team of five graphic designers
Observed strict compliance with stringent global guidelines in producing detailed cold and flu coupon booklet for Tylenol
Oversaw design and roll out of the Baby BOGO campaign for seven flavors, while managing four design and production staff to ensure timely completion of shrink wrap line of on-packs within budget constraints
Notable Accomplishments
Significantly saved $150K and minimized $200K in design exploration costs by successfully formulating design and copy for the New Year campaign of Listerine which selected and used in the first and second quarter, inspiring various marketing initiatives for high-profile brands
Headed the design and launch of a 7-SKU BOGO campaign project with two weeks lead time which completed within strict timeframe and budget constraints in conjunction with a team of designers, coordinators, and marketing colleagues
Increased sales and doubled the production of units for additional Walmart and Target stores by creating bilingual Tylenol Take-One display tray to teach Spanish-speaking consumers regarding cold and flu remedies


Education:
Bachelor of Fine Arts in Graphic Design
College of New Jersey, Lawrenceville, NJ


Skills:
Creative Thinking | Strategic Planning | Project Management | Cost Reduction | Budget Administration | Customer Service
Vendor Relations | Cross-functional Collaboration | Quality Assurance | Regulatory Compliance


Additional Information:
technical Acumen

Adobe Creative Suite (Illustrator, Photoshop, InDesign, and Acrobat)
macOS | Suitcase Fusion 5.0 | FontAgent Pro | Genuine Fractals Resize IT


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